It is no surprise that Indians love pizza. Pizza has become a go-to food for movie nights, house parties or even the saviour of a bad day at work. According to the Pizza Power 2013 State of Industry Report, the pizza market in India is worth over Rs 1,500 crores and has been growing at a consumer annual growth rate of 26% for the last five years.
Once your pizza business kicks off, it can be highly profitable in this fast-growing environment. However, the market is majorly dominated by some pizza giants. Dominos alone sells over four lakh pizzas in India every day.
In such a competitive market, pizza marketing the right way holds utmost importance. Here are the top 10 tips for your pizzeria to stand out from the competition and flourish.
Best Pizza Marketing Tips!
Marketing your pizza business, might not be as easy as making a pizza. But just like every pizza becomes more delicious with a little cheese, you too can level up your pizza marketing by following these tips regularly!
1. Click Professional Pictures
Successful marketing strategies demand a top-quality picture to entice potential customers. Good quality pictures of your pizza can make your customers drool and order the pizza right away. You can hire a professional photographer to click mouth-watering photos for fruitful pizza marketing and get customers excited.
2. Have Convenient Packaging
One of the best things about pizzas is the convenience it allows their consumers. People find it convenient to carry pizza around with them and eat it anywhere. Making your pizza packaging easy to use and carry for the customers can do wonders for your place.
Your packaging also offers you an opportunity to promote your brand. The vision and mission of your brand should reflect on your packaging and logo. This way, your brand becomes more renowned among the customers. You can always play around with the graphics and make the box distinct and easily noticeable.
3. Offer Deals, Coupons and Discounts
Offering discounts and deals are another great way to promote your pizzeria. Some interesting ideas for pizza marketing include a limited-time offer for unique items on the menu at discounted prices, weekly discounts and free delivery options. You can also offer group deals like BOGO or buy three get one free for people coming in groups and pizza by the slice for people who go by themselves.
4. Organize Events and Contests
Taking your pizza to food festivals or organizing an event yourself are other great strategies to create a buzz around your pizza. You can create a large pizza and conduct “bet you cannot eat this whole pizza by yourself” challenges. The person who wins the challenge can be offered free pizza for the year.
These challenges are fantastic ways for pizza marketing. Other events for pizza marketing could include pizza-making classes with your chef or a donation drive with a local NGO.
5. Online Presence & Targeted Advertising
Creating an online presence is a must for any restaurant in today’s day and age. You can invest in pay-per-click advertising (PPC). PPC lets you put your ads in search engines and pay only when a user clicks it to reach your website. Through PPC Ads, you can target specific keywords for pizza marketing. For example, you can target a PPC ad for “Pizza delivery in Marine Lines, Mumbai”. Users search these words when they hunt for pizzas nearby.
6. Optimize Social Media
There is no other marketing tool as beneficial as social media channels presently. You can share eye-catching pictures, taglines, and videos that tell behind-the-counter stories on your social media platforms for successful social media pizza marketing. You can also share customer reviews online to promote your brand image. According to research, 75% of people research restaurants before picking one.
7. Send Emails and Text Messages
Email and text message marketing is a cost-effective method to engage with your customers and create a loyal customer base. You can share personalized information through emails and text messages, ask for feedback, and stay in touch with your customers. Taking their feedback is a great way to build long-lasting relationships with your people and make them feel valued.
8. Provide Healthier Options
People are becoming increasingly conscious about their health and eating habits. As a pizzeria, you can use this chance to develop healthier options for your customers. While pizza is inherently junk food, you can still make it comparatively healthy and use it for favourable pizza marketing. Use whole-grain crust, add lots of vegetables, use lighter types of cheese and create a healthier sauce. You can also offer vegan options at your pizzeria.
9. Maintain Brand Consistency
Maintaining consistency is crucial for any brand to market its product and distinguish itself in the customer’s eyes. It helps create a brand image that customers can easily recognize and relate to. If you offer Indian-styled pizza, then make sure to use Indian names and match each element of your place to this central theme.
10. Invest in A Smart POS
An intelligent POS system can help you with smooth management and an enhanced customer experience. The software keeps track of all business-related aspects and provides precise data for analysis. It is a perfect method to reduce costs in the long run, collect data and manage all your functions smoothly. The collected data can help you upgrade your marketing strategy.
We hope these strategies help you market your pizzeria and gain more footfall. Remember to play on your strengths while marketing your place and synchronize all your operations with your marketing efforts.
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