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Sahil Shah is the VP of Marketing at Petpooja, the software company behind Petpooja POSS, Attendo (formerly Petpooja Payroll), Petpooja Invoice, and Petpooja Tasks, used by 1,50,000+ businesses globally. He writes on topics like marketing, growth, and what it takes to go from one location to a hundred. With over a decade spent where food, retail and technology meet, he has sat with restaurant owners, QSR chains, cloud kitchens, retailers and multi-location operators long enough to know which problems software solves and which ones it only hides. A TEDx speaker with on-ground exposure to how Indian businesses actually run, Sahil writes the way he talks to operators: practical, no fluff, and specific about what a tactic costs before it pays back. Follow Sahil on LinkedIn.