HomeGetting StartedImportant PoS Data You Need For The Growth Of Your Restaurant

Important PoS Data You Need For The Growth Of Your Restaurant

The new-age technology of the restaurant PoS system has changed the face of restaurant management for good. More and more restaurant owners are now understanding the importance of employing billing software in their restaurants for smooth management and a better customer experience. And this is not just limited to analysing sales reports. The young owners are excited to learn what other reports their smart PoS can offer. And the ones already in the business, are motivated to learn.

The biggest USP of PoS is its ability to manage and record everything. The software keeps track of each and every business aspect and provides the owners with precise data for analysis. Be it sales, payments, inventory or anything, the reports provide the owner with a brief outlook of their business. The owners who are still getting used to the PoS technology or are in the process might be unaware of how to optimise these reports for business growth. But worry not. This blog is to inform the best ways of using your PoS data to grow your restaurant business.

Importance PoS data For Business Growth

A smart and compact PoS has multiple kinds of data about each and every aspect of your business. By analysing these data, you can assess the trajectory of your restaurant and take essential business-related decisions. Keep reading to know where and how to use PoS data.

1. Menu and Sales Data

A great menu is the USP of the restaurant. Menu creation, designing and management are not one-time things. The customer needs variety and the market trends keep on changing. The PoS data on sales on dine-in and online orders can be used to understand which items are selling more and why. This is a great way of positioning the best and worst dishes of the restaurants. Analysing data helps to make the necessary changes in the quality and quantity of food.

By doing a cumulative analysis of sales data and customer feedback, the owner and managers can get an accurate idea of customer demands and their responses to any updates or changes. The fluctuations in data are essential to formulate branding and marketing strategies on the third-party aggregators. On platforms like Swiggy, Zomato, Fassos or GrubHub, the only way the customer can know what your restaurant’s best dish is through such sales and menu analyses done on the back end before uploading menus.

2. CRM and Feedback Data

The PoS records the data of all your customers. Having accurate customer data is very essential in marketing campaigns. The PoS itself assists in creating such offers and campaigns to attract more customers. This data can be utilized to create a personalised experience for your customer and win their loyalty to your brand. The customer data can help the management create customer loyalty programs, loyalty wallets and selective offers and discounts. By creating special birthday, anniversary or special occasion campaigns, the restaurant can push special offers and discounts.

Another use of customer data is to take feedback. It is easier to collect and analyse customer responses when you have their data. If they face any inconvenience, you can personally attend to their query and resolve it. The whole idea behind customer data is to understand your client base, stay in touch with them to earn their loyalty and improve your services using their feedback!

Restaurant staff serving food to the customers and smiling |  CRM can be managed using PoS data.

3. Inventory Data

A very essential usage of PoS data is to manage your inventory! PoS software helps you keep the record of purchased inventory, its usages per item per day and per month. For any restaurant, despite its model, inventory is one of the biggest expenses and investments. If you are not utilizing the inventory data to monitor your costs, then you are losing revenue which could be easily saved.

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Once the data is fed the PoS automats inventory management. This means that without any human intervention, the PoS would monitor inventory stock and usage of raw materials. This way, the billing software would inform you when and if the stock depletes and inventory is out of stock. The PoS by analysing the usage of stock can also prepare data on the wastage. This feature is very essential given that, in current times, sustainable business practices are being adapted and by cutting down wastage, you are not just helping the environment but also saving on unnecessary expenses. By looking into item wise summaries, addon summaries, sales summaries, highest selling item summaries, negative item summaries and much more, the restaurant owner can get a brief overview of sales and inventory.

4. Staff and Salary Data

PoS data is not just limited to sales, inventory, customer data or invoices. The software records the data of your staff too! Every type of restaurant outlet has a lot of staff working variable shifts and hours. For QSRs or restaurants with multiple billing screens, there are many staff members who work on the same software. It can be hard for the owners of such outlets types or franchise owners to supervise and assess all of their performances. To assist owners, restaurants billing software provide features of clocking in hours for staff. The owner can create a staff ID which only they can access using unique passwords. All the functions, tasks, sales and billing individually done by every single staff member are recorded in the PoS. This way owner can get properly managed data directly on his device which he can use to assess his staff’s performance.

This data is necessary for appraisals and salaries. When a staff member is efficient at his/ her job, the data shows so, and so providing needed appraisal becomes easier. And if he/she fails to deliver, then it can also be monitored with the data and necessary decisions can be taken. With the help of staff data, even the managers can perform ideal allocation of tasks depending on the staff’s capabilities.

Restaurant manager and restaurant staffs having a standup meeting | PoS data helps assess staff performance.

5. Overall Performance Data

Apart from the PoS data and reports mentioned above, there is so much more than the restaurant owner can do with the data. All these various data from different aspects of your business help you map the future of your business. With the help of data, the owner can see analyse the market trends and new trends in his/her own business. By analysing sales, inventory, customer reports, staff reports and much more, the owner can know the ROI on his/ her investment in the business and hence, channel the flow of investment in the needed areas. For example, by knowing customers’ feedback about stale food, the owner can look into inventory reports to locate the wrong or expired raw material. This way the owner can make purchase orders for fresh ingredients and improve overall services.

By analysing purchasing trends, the owner can create unique marketing campaigns and offers to get more customers. BOGO offers are the perfect examples of this; One best selling paired with an average selling food item.

Managing a restaurant is an overwhelming task. And especially managing and monitoring every aspect of business can drive the owner up the wall. And this is where it becomes very essential to take the help of PoS data.

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Ishika Tripathi
Ishika Tripathi
Ishika Tripathi is a Marketing and PR content writer at Petpooja. During her free time, Ishika is more likely to be found tucked in a quiet corner reading a book while her forgotten cup of coffee is growing cold next to her. Reach her at Ishika.tripathi@petpooja.com


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