Restaurant Banner Design: 8 Ideas and Printing Costs

Looking for restaurant banner design ideas? Eight designs cover what most Indian outlets need, and each one does a different job. They are the hero dish, price, festival, thali or combo, new dish, grand opening, scan-to-order and time-slot banners.

Which one you need depends on what you want people to do: walk in now, try something new, or come back at a quieter hour. The design follows from that job.

This post shows all eight with an example of each. It then covers what every banner needs, print prices, permission rules in Mumbai and how to see which banner brought customers in.

Key Takeaways

• Pick the banner design by the job you want it to do. A hero dish banner brings walk-ins, a time-slot banner fills a quiet hour.
• Whatever the design, one picture and one message read better from the road than a full menu.
• Give each banner its own offer code. Without one, you are only guessing which design worked.

8 Restaurant Banner Design Ideas

These eight restaurant banner design ideas each do one job, from pulling in walk-ins to filling a quiet hour. Each comes with an example you can hand to a designer or a local printer.

1. The Hero Dish Banner

A hero dish banner shows one dish you are known for, large and close up, with its name beside it. It is the banner for your own shopfront, because it tells people what to order the moment they look up.

A hero dish banner: one dish, its name and one offer (AI-generated example).

Take a biryani outlet in Lucknow (an example). Its banner shows one plate of chicken dum biryani, the words “Lucknowi Dum Biryani” and one offer line. Pick the dish people already come back for, not the one you most want to sell.

2. The Price Banner

A price banner leads with the number. “Full Meals ₹149” in very large letters tells a hungry office worker in one look that lunch here fits the budget.

A price banner: the price is the biggest thing on it (AI-generated example).

It suits a mess, a canteen or a QSR where your everyday price is the main reason people choose you. Keep the price the biggest thing on the banner, and add when the meal is served, such as “Lunch 12 to 3 pm”. Use a bright background, like yellow or orange, with dark text. Think of a South Indian meals mess in T. Nagar, Chennai (an example), with a yellow “Full Meals ₹149” banner and a photo of the banana-leaf plate.

3. The Festival Banner

A festival banner sells a date. It carries a festival dish or box, the festival’s colours and a clear ask, such as “Pre-order now”.

A festival banner selling Diwali pre-orders (AI-generated example).

A sweet shop in Jayanagar, Bengaluru (an example) might hang a “Diwali Sweet Box ₹499” banner two weeks before Diwali, not the night before. Put it up early enough for people to plan their orders. Our guide on increasing sales during festivals covers the offers and menus that go with it.

4. The Thali or Combo Banner

A thali or combo banner shows the full plate from above, so people see how much they get. It works best as a tall standee at the entrance, where people stand close enough to look at the details.

A thali or combo banner as a standee at the entrance (AI-generated example).

Think of a Gujarati thali restaurant in Ahmedabad (an example) with an “Unlimited Thali ₹299” standee by the door. The top-down photo does the selling. Keep the text to the name of the meal and the price.

5. The New Dish Banner

A new dish banner has one job: to get regulars to try something new. A bold “NEW” tag in one corner does most of the work, because it is the first thing a regular notices.

A new dish banner with a NEW tag in the corner (AI-generated example).

A seafood restaurant in Kochi (an example) could launch its Malabar prawn curry this way. The banner has the NEW tag, one close photo of the dish and the words “Now on the menu”. Take it down after a month or so, when the dish is no longer new.

6. The Grand Opening Banner

A grand opening banner tells the street you have arrived, and gives a reason to come in on day one. It names the date and one opening offer.

A grand opening banner with the date and one opening offer (AI-generated example).

A new cafe in Baner, Pune (an example) might use “Grand Opening This Saturday” with “Free filter coffee for the first 50 guests”. Hang it a week before you open, so people walking past every day see it more than once.

7. The Scan-to-Order Banner

A scan-to-order banner puts a large QR code at the centre. It suits a cloud kitchen pickup point, a takeaway counter or a stall, where people want to order on their phone rather than queue.

A scan-to-order banner with a large QR code (AI-generated example; the code is illustrative).

Make the QR code big enough to scan from a few steps away, and say plainly what it does: “Scan to order direct”. Test it on two phones before you print. A code that does not scan means paying for a reprint.

A cloud kitchen pickup counter in Sector 29, Gurugram (an example) might use a blue banner with the QR code on one side and “Home delivery in your area” on the other.

8. The Time-Slot Banner

A time-slot banner is different from a price banner: it sells a special deal that runs only in a quiet part of the day. “Chai + Samosa ₹40, every day 4 to 7 pm” gives office-goers in Andheri, Mumbai (an example) a reason to stop on the way home.

A time-slot banner that fills a quiet hour (AI-generated example).

The time is as important as the price, so make both large. It works best for an outlet that is busy at lunch and dinner but slow in between.

The eight ideas side by side make it easier to pick the right one for your outlet.

Most outlets need two or three of these, not all eight. Start with the one that fits the problem you have today.

What a Good Restaurant Banner Design Needs

A good restaurant banner design, whichever idea you pick, keeps to a few basics. This section covers them, along with the size and material to ask your printer for.

• One main picture. A dish, a full plate or a QR code, depending on the idea. A grid of twelve small pictures is hard to read from the road.
• One message in the biggest letters. The offer, the price or the time slot. “₹50 off above ₹299” works. “Get exciting offers on selected items on weekdays” does not.
• A plain background with strong contrast. Dark text on a light background, or white text on a deep colour, can be read from far off. Text laid over a food photo often disappears.
• Your name, area and phone number, and a QR code that opens your menu or map location.
• Its own offer code, wherever the banner carries an offer, so you can tell later which banner brought people in.

Use one or two colours from your logo, and keep them the same on every banner. Avoid thin or curly fonts for the main lines.

Restaurant Flex Banner Size and Material

A restaurant flex banner design starts with the space you have. Measure the wall or frame first, then design for that exact size, so your text is not squeezed or stretched later.

Ask your printer about the material too:

• Standard flex is the common, low-cost choice for shopfronts and short offers.
• Backlit flex sits inside a lit box, so the sign glows at night.
• A standee is a roll-up stand for inside the door or at a stall.

One design can also be resized for a flex banner, an A5 pamphlet and a square social post. That keeps your print and online posts looking like one family, and saves on design costs.

Restaurant Pamphlet Design: What Should It Say?

A restaurant pamphlet design should say who you are, what to order first, what the offer is and how to order. A pamphlet is read up close, so it can carry a little more than a banner, but not your full menu.

Here is a sample A5 pamphlet for a biryani outlet in Lucknow (an example). It has the outlet name and area, one dish picture and one offer with a code. Below those sit three best sellers with prices, and a QR code with a phone line.

Your Outlet Name Biryani and kebabs, Hazratganj ₹50 off above ₹299 Use code GANJ50 Our best sellers Chicken biryani ₹249 Veg biryani ₹199 Galouti kebab ₹229 Scan to see the menu Call: your phone number A sample A5 restaurant pamphlet for a biryani outlet in Lucknow (an example). One dish, one offer with its own code, three best sellers and a way to see the menu.

Notice what the sample leaves out. There is no full menu, no long story about the founder and no list of every offer you run.

On the back, you can add a short menu with prices, your opening hours and your delivery area. Keep the offer and the code on the front, where people look first.

How Much Do Restaurant Banners and Pamphlets Cost?

Most flex banners are priced per square foot, and pamphlets per piece. The table shows what sellers list on the trade marketplace IndiaMART, checked on 23 October 2026.

These prices were correct at the time of writing. Printers change their rates, so confirm the current price with the printer before you order.

The flex prices come from the IndiaMART pages of Ravindra Graphics and Prince Graphics. The same pages list other print types at higher rates, so the price depends on what you ask for.

The three Pune leaflet and flyer prices come from the Pune leaflet listings. Most listings do not say whether design, delivery or GST is included, so ask before you order.

Working Out Your Own Cost

Here is how the maths works (an example). A 6 ft by 3 ft shopfront banner is 18 sq ft. At the ₹28 per sq ft flex printing rate in the table, that is ₹504. At ₹45 per sq ft for a flex sign board, it is ₹810.

For 1,000 pamphlets at ₹1 each, you pay ₹1,000. At ₹3.50 each, the same run costs ₹3,500. Our free discount calculator helps you check what the printed offer will cost you on each bill.

What a Hoarding Costs

We could not find a published price list for restaurant hoarding space that we could check. The rent depends on the site, the size and the city, and it is set by whoever owns the hoarding. Ask two or three media owners for a quote on the exact spot you want.

Where Should a Restaurant Put Banners and Pamphlets?

Put banners where people already pass on their way to eat, and hand out pamphlets where people order from. This section lists the spots that tend to work for each.

Banners work best:

• On your own shopfront, facing the direction most traffic comes from
• At the turn into your lane, if your outlet is not on the main road
• Inside a mall or food court, on a standee near your counter

A restaurant flyer or pamphlet works best:

• Inside the bag of every order you deliver yourself
• At offices, colleges and coaching centres within your delivery area
• Through newspaper inserts in the areas you deliver to
• At the billing counter, for guests to take home

Think of a QSR in Vijay Nagar, Indore, near a college (an example). Pamphlets handed out near the college gate at lunch reach students when they are hungry. The same pamphlet left in a quiet housing lane at noon may go straight to the bin.

Our list of restaurant marketing ideas covers the online channels that work alongside print.

Do You Need Permission for a Restaurant Banner in Mumbai?

In Mumbai, outdoor signs such as sky signs, glow sign boards, neon sign boards and cloth banners need a licence from the city. The Brihanmumbai Municipal Corporation (BMC) lists them under what it calls its movable advertisement licence. A large roadside hoarding is not on this checklist, so ask the BMC about it directly.

Its checklist asks for these documents:

• A no objection certificate (NOC) from your landlord
• An NOC from the Commissioner of Police (Traffic)
• A photo of the site, a block plan and a rough sketch
• A structural design, and a structural stability certificate (the page ties this to the size of the sign)
• An indemnity bond or undertaking

The checklist does not show which documents apply to each type of sign, so ask your ward office which ones your banner needs.

For other cities, we could not confirm the rules from the city’s own website. Ask your municipal corporation’s ward office before you put up any outdoor banner or sign.

How Do You Track Who Came From a Banner or Pamphlet?

You track a banner or a pamphlet batch by giving each one its own discount code and reading the code count in your POS reports. This section shows how to set it up and what to look for.

The method has three steps:

1. Make one code per banner or pamphlet batch. For example, “VIJAY50” for pamphlets in Vijay Nagar and “PALASIA50” for those in Palasia, two areas of Indore.
2. Ask staff to enter the code on the bill. Each order where staff enter the code is then counted against that banner or batch.
3. Read the count after two or three weeks. Compare the uses with what each batch cost to print.

On Petpooja, coupon code discounts can be applied at billing on the Windows desktop and Android versions of the POS. The Discount Coupon Consumption Report shows which coupons were applied in a period. If you bill on the Lite or Android version, check that this report is in yours, since those carry a limited set of reports.

Here is how the numbers might read for a QSR in Vijay Nagar, Indore (an example). It printed 1,000 pamphlets for each area at ₹1,000 a batch.

Vijay Nagar looks stronger. But the outlet is also in Vijay Nagar, so being close may explain part of the gap. Run one more Palasia batch before you drop it.

What I could recommend from my end. Set up the area codes in your POS before the pamphlets go to print, not after. Then check the coupon report every Monday, and after three weeks stop any code that is still not being used.

You can see more of what the POS shows in its reports and analytics.

Conclusion

A good restaurant banner design is simple. Pick the idea that fits the job, then keep to one picture, one message and your name, in colours that stand out from the street. A pamphlet adds a few best sellers and a way to order, and stays short.

Start by measuring your shopfront and choosing the one offer you can afford to give. Get two quotes from local printers, and check with your city about permission for any outdoor sign, even on your own shopfront.

Then give each banner and pamphlet batch its own code, so your restaurant POS shows which one is bringing customers in.

Frequently Asked Questions