Pizza fans are unbeatable, despite the economic slump and global pandemic the sales for independent pizzerias actually went up by 0.58%, per PMQ’s 2021 Pizza Power Report. Pizzas never go out of fashion, so if you’re a pizza owner and want to expand your pizzeria then it’s never too late.
Here Are 7 Simple Strategies In Which You Can Expand Your Pizzeria Multi-Fold In India
1. Keep Experimenting
Everyone has their own go-to pizza but does that mean that they don’t eat anything else? No, right? Everyone likes to have options and loves to try new things. Therefore, keep experimenting in your business by introducing new flavours, trying new seatings, changing lights or adding a creative wall or a photo booth.
To stay competitive, you must keep up with seasonal, industry, and global trends. Pizzas are consumed the most around sports events, proper marketing around that time can land you a lot of orders. Also focus on festival packaging, such as a spooky package with a surprise item inside for Halloween, a green-red colour-based Pizza with Santa packaging for Christmas, or a heart-shaped valentine’s day special pizza to be gifted to loved ones. Even in sluggish cycles, participating in such trends can keep your business growing as it will help you increase sales, marketing, and branding for your company.
2. Pop-Up Shops In Popular Areas
Don’t let your pizza business slip away from your customer’s minds. Open a pop-up shop in your neighbourhood supermarkets, cinemas, near a college campus or corporate buildings, inside sports stadiums and local events where there is a high footfall ratio. This will give you a great opportunity to be right where your target audience is, and explore new markets and target audiences at a low investment cost.
You can pre-plan these pop-up shops which will help you in deciding which area to target next for the growth of your pizzeria.
Need more help in promoting your Pizzeria business? Here you go- Top 10 Tips for Pizza Marketing
3. Professional Photography
I don’t think there are many people left on this globe who haven’t craved food after scrolling through amazing food photographs on social media.
When we see healthy bowls, smoothies, waffles and fries they all stick in our heads especially Pizzas, isn’t it?
Not just food bloggers and celebrities but your friends, co-workers, family, and even neighbours have grown addicted to posting their food images online. And this is precisely why, in order to master your restaurant’s marketing game, you must have good food photography skills. You can use these graphics on your menu, interior walls, social media, posters, ads etc. This will grab the attention of your customer and associate yummy pizza with your brand.
To nail your pizza photographs invest in a professional camera, lighting, props and background in order to produce high resolution, mouth-watery photos. If you’re unable to do so just hire a professional for the same.
Here’s your guide on- Food Photography Tips To Ace Your Restaurant Marketing.
4. Combo Offers
Discounts and special offers are a terrific way to market your pizzeria. A limited-time offer for unique menu items at discounted prices, weekly discounts, and free delivery alternatives are all good pizza marketing ideas. You can also offer BOGO free specials to people who come in groups, as well as a single pizza slice serving for one person.
5. Influencer Marketing
Influencer Marketing is basically partnering up with people who regularly post about their areas of interest on social media, such as food, fashion, mental health awareness, business, and so on. They have a good amount of followers who believe and trust them in their field of expertise. They act as a liaison between the brands and the consumers.
If you work with a good food blogger or food enthusiast who posts about your pizzeria business online then their followers are most likely to visit your pizza place or order online and isn’t that what you want as a pizzeria business owner?
Need help in building a perfect online ordering website for your Pizza business? Here you go – 7 Effective Tips To Design The Perfect Online Ordering Website For Your Restaurant
6. Corporate Tie-Ups
Networking with the right people allows you access to opportunities that you might not be able to find on your own. Your network can give you insights on business operations, profitability, hacks, technology, advice on how you can improve professionally and more.
Networking can also help you get corporate tie-ups where you can supply your bestselling Pizzas at their events and parties. This opportunity can help you grow your business as multiple employees can vouch for your quality and tasteful pizzas.
7. Invest In A Reliable Bakery POS
To stay on top of your pizza business operations, you’ll need solid assistance and automation as your brand grows. Invest in a good restaurant management system that is tailored to your needs.
Petpooja POS has designed a Pizzeria POS for bakers like you! Multiple toppings are fun, multiple dashboards are not. Petpooja POS will help you with everything including Billing, Inventory, CRM, Reporting, Menu Management, Handling Online orders and many more such things. Apart from providing all the necessary features and services it also provides 150+ third-party integrations that will help you scale and manage your business.
Let the POS handles all the operational hassles for your outlet while you create magic in those ovens.
Don’t shy away, take a demo and see how advanced technology can help you, your staff and your business grow multifold!
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