A decade ago if someone would have suggested that non dine-in restaurants are a real thing and it would be this big in the future they would probably be laughed at. Cut to 2022, here we are, surrounded by thousands of cloud kitchens and online orders.
Currently, India is home to 3500+ cloud kitchens and according to a report by RedSeer Management Consulting, cloud kitchens are set to be a $2 billion industry in India by 2024, up from $400 million in 2019.
Do you know what exactly is a Cloud Kitchen?
Cloud Kitchens a.k.a ghost kitchens are basically a delivery-only restaurant business model. They don’t offer an option of dine-in and they cater to their customers solely through online delivery. Cloud Kitchens infrastructure basically includes a kitchen set-up and tie-up with food delivery applications.
With growing food delivery platforms like Swiggy and Zomato, cloud kitchens are going to be a next-gen thing. But among the rising competition and chaos, it becomes very important to stand out on these online aggregator platforms. Here are some quick tips to help you with that.
Strategies To Increase Online Orders For Your Cloud Kitchen On Zomato / Swiggy :
1. Advertise on Swiggy & Zomato
People love discounts.
To make sure you stand out from an ocean of your competitors you have to provide discounts on your menu items.
Invest in advertising and optimizing your Zomato / Swiggy profiles. Post good quality photos of your dishes, keep your menu divided and concise, highlight your bestsellers, and don’t forget to provide good packaging along with your food in order to get a 5-star review on the same.
2. Make the most out of your website
As a cloud kitchen restaurant owner, you have to understand that your website it is the only verification available to your customers.
Your customers are going to check out your website before ordering or trusting your brand. Therefore, it is very important that you ensure that you have all the vital information such as your menu, contact details, reviews, available platforms etc mentioned on your website.
Make sure the website is well designed, has plenty of images and works smoothly on mobile as well as website, because most online orders are placed using mobile. You can also enable online ordering from your website to cut out the commission to third party delivery applications.
3. Collect customer data for better reach
For a business like a cloud kitchen, acquiring the customer data is vital for better marketing campaigns.
Customer data like contact details, email address and preferences are very important data for the growth of your business and upscale your online orders.
With the customer data availability you can do the following:
- Analyze which platform works best for you
- Send exclusive discount codes directly over WhatsApp or SMS
- Increase outreach on social media by talking about your most popular dishes
- Build a strong community of your loyal customers based on their frequent orders
A good restaurant POS software specially designed for cloud kitchen business can help you in saving and sorting out your customer data. Integrate a CRM and loyalty program to your business and also help you in order reconciliation by providing necessary reports.
4. Increase restaurant visibility
In order to make a brand identity and widen your restaurant’s visibility you can start by building an online audience through social media. This is a good opportunity to interact with the local community, and begin to find your voice. You can post interactive stories, customer reviews, food pictures, staff celebrations, launch special deals, host giveaways or contests, etc, to make your audience feel valued and attached to your restaurant brand.
You can also list yourself on Google My Business and try to get as authentic reviews as you can. This platform is a great way to widen your visibility as anyone who googles about your cloud kitchen before ordering will have a look at the photos, reviews and location.
Once your brand is well established you can also experiment with Influencers! Food or travel Influencers have built up a strong following on Facebook, Twitter, and Instagram. They can help amplify your marketing efforts – and drive more customers to your restaurant.
5. Ensure quality of your packaging
Good food + Good packaging + Good delivery = 5 star rating
For a profitable and sustainable cloud kitchen business, ensuring the quality of your deliverables should be your no. 1 priority.
The impression of your business entirely depends upon what your customer receives. If your customer receive spilled food or wrong food items its going to leave a negative impression of your business for a long time.
Delayed food delivery or unskilled delivery partner is not just stressful but it also affects the quality of your food. Food can easily become soggy, cold or melt in the container if not delivered on time.
Make sure to invest in good quality packaging material for your business.
Environment friendly packaging are in trend right now and it leaves a caring, environmental friendly impression on your customers.
If you have partnered with third party apps, make sure your online orders are delivered on time and tracking is possible on real-time basis. If you have your own fleet, make sure the process is automated and deliveries are assigned based on the location to avoid any delays.
Hope this helps you in scaling your cloud kitchen business online. Feel free to leave a comment to discuss any challenges you face.
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