HomeMarketing Tips8 Equipment You Need To Start Your Own Food Photography Studio

8 Equipment You Need To Start Your Own Food Photography Studio

Have you found yourself accidentally drooling over food pictures on Instagram? Do you find chopping and cooking videos therapeutic? Food photos have come to dominate the web and our online lives. But have you ever wondered how such fantastic, drool-worthy pictures are created?

Food photography is an art and is also a serious commercial venture. And if you are a restaurant owner looking to click professional pictures of your menu, then food photography is one of the best ways to hook your customers, increase visibility and boost sales. 

Why Should You Invest in Food Photography?

There are multiple reasons to invest in food photography! 

  • Food pictures are attention-grabbers for showcasing your restaurant menu. 
  • Professional and appealing food pictures make for excellent social media marketing content. 
  • It increases your online visibility and makes it easier for customers to find you online. 
  • Food pictures work exceptionally well with online ordering. Many studies suggest that restaurants had significantly increased conversion rates when they switched from text-based menus to image-based menus.
Invest in food photography to stay ahead in the game. Know which professional equipments to get.
It is great for large chain restaurants and fine dining to invest in food photography to stay ahead in the game.

Equipment You Need For Food Photography

Here is some equipment you should invest in to click better food photos.

1. Lenses and Camera Body

Of course, it would help if you had a good camera and lenses. The camera and lens you choose can make or break your picture. 

  • Camera: There is no one perfect camera, only the camera that you know how to operate well. Carefully research the market, and get the one which fits your needs and budget
  • Lenses: Out of all the equipment, you should spend the most on lenses (them being the most important). It would be best to get prime lenses as food pictures need sharpness. With prime lenses, you will get crisp images; they have a larger aperture and quicker shutter speeds. Moreover, they will isolate your subject and blur out backgrounds. 

2. Lens Filter

Lens filters are glasses you can attach to the front of the lens to minimize glare and reflections, enhance colours, and reduce the light coming into the lens, amongst other things. 

  • Getting lens filters for food photography may look unnecessary, but they can help improve your overall look and protect your lens. 
  • Start by getting a good quality UV filter to protect your lens from dust and scratches. 
  • You can also buy a circular polarizing filter to reduce shine and glare from reflective items (like glassware and cutlery). 

3. Tripod

Shaky photos or blurry food images are an absolute no! It is easier to click a professional picture with a steady tripod.

  • For any photography, including food photography, steadiness and precision are primary. And a tripod is the key to making that happen. 
  • With a tripod, you avoid any shakes and blurs, giving you sharper pictures, with better composition
  • For clicking professional food images, get a tripod with adjustable height, adjustable orientation (for overhead and 45-degree pictures), and stable rubber footings (for avoiding slippage in indoor photography). 

4. Tripod Arm Extender

Get extendable overhead pictures to make clicking pictures on your tripod even more convenient. 

  • You can attach arm extenders to capture mid-air and dining shots easily
  • With the help of an overhead extender, avoid tripod legs uninvitingly crawling into your otherwise perfect frame. 
Invest in food photography to stay ahead in the game. Know which professional equipments to get.
When it comes to food photography, take care of plating, angle, lighting and editing.

5. Reflector

A reflector is used to redirect light to a specific subject.

  • It aids photographers in manoeuvring light by providing a separate surface for the light to bounce off
  • Reflectors are inexpensive and highly impactful tools. 
  • You can use them depending on where you want to direct your light. A good reflector will warm your subject.

6. Diffuser

Diffusers are placed between a light source and your subject to soften the light. 

  • Diffusers scatter light beams, softening the light which falls on the food plate
  • If you are working in strong sunlight or any powerful light area, a diffuser will help you from spilling too much light onto your subject. 

7. Food Photography Props

Won’t some aesthetic element to your food photos be lovely? Have you noticed what all food picture frames include? How about some beautiful ceramic cutlery or brass plates for an Indian touch?

  • Several exciting props can be used to bring your food pictures to life. For instance, with pizza photography, you can keep knives and veggies or even go for a neutral look. While in cake photography, you can decorate with fruits, milk bottles, papers etc. 
  • You can check Pinterest, magazines and other websites to find more fascinating looks and decide what works best for you.

8. Tethering Cable

A tethering cable lets you hook your camera to your computer and see larger real-time images

  • If you are a professional photographer or hire one, the tethered cable will help you view the pictures on the screen as you shoot and get/give instant feedback
  • It saves you time shooting onto SD cards and downloading the files to the hard disk regularly.
Invest in food photography to stay ahead in the game. Know which professional equipments to get.
You can use a lens hood and filters to protect your lenses from damage. 

It is not essential that you buy all the equipment on the list (come on, we are Indians. We believe in jugad!) But high-quality, professional pictures can prove highly advantageous for your restaurant business. Depending on the scale of your business and your needs, use the tools mentioned above and improve your engagement numbers on social media and increase sales!

RECOMMENDED READ  5 Tips To Design Food Photos for Your Restaurant’s Social Media Platforms

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Abeera Dubey
Abeera Dubey
Abeera is a freelance content writer at Petpooja.

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