Who doesn’t like a sweet cupcake on a tired afternoon? or a croissant with their coffees? The demand for bake goods and a good bakery has always been growing. As per reports, India’s bakery industry value was US$ 9,626 Million in 2020 and is expected to grow more in the coming years.
Pandemic has brought out the home baker in a lot of people. If you’re a home baker dreaming of starting a bakery business this is your sign!
Let’s dive into the details.
1. A Business Plan for the Bakery
Prepare a practical business plan for your bakery business keeping your core morals and desires in the center.
- Streamline the entire process it will tell you what you can bring to the table and what you require from other people
- Prepare a financial analysis calculating your operational cost, required cash flow, your break even point and present investment required
- A SWOT analysis will tell you the Strengths, Weaknesses, Opportunities, and Threats of your bakery business
- Conduct a industry analysis that will tell you how is the industry working, what is the growth percentage, what are the industry standards of running a bakery and keeping up with industry trends
- Work on a proper marketing plan before you launch your business and keep it sustainably growing. Don’t forget to increase your marketing efforts and budget as you grow this is a mistake everyone commits.
2. Location of your Bakery
Location of your bakery is more important than you think. It plays a key role in attracting the kind of customers you desire to serve.
A high end shopping street or a reputed market is an ideal location for your new bakery business. These places have a higher footfall than any other location. You can start by such location and grow into other locations by setting up other branches.
If you intend to provide premium baked goods and a luxurious experience with a higher price range then you should choose a high end luxurious mall or location for your bakery to tap that kind of audience.
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3. Applying for Licenses
Your bakery need a FSSAI license in order to make sure that your bakery’s food standards meets the standards set by the authority of India. It also serves as a certificate of trust for your customers that the food served is safe and consumable. To run your bakery business in India FSSAI license is one of the most important license needed. It a 14 digit number allotted to traders, manufacturers and restaurants.
FSSAI is not the only license you require to start and run your bakery business. You also need to acquire a fire license and other clearances as and when you grow.
4. Investing in a POS
As a business owner you need to learn a very important skill of – Delegation. Don’t try to do everything on your own you will burn out. Let the Bakery POS handle all your operational hassles while you create magic in your ovens.
Invest in a fast billing mechanism, a coherent inventory management process, efficient reports to study your sales, and a single screen to manage all your online orders, these are some of the key technologies that can help your bakery business to grow more.
Do I Need A POS For My Bakery?
5. Marketing and Branding of the Bakery
Everything in this world needs marketing and branding efforts and bakery is not exception. In a world where instagraming your experience is everything you can leverage the same for your marketing game.
Choose an aesthetic style for your bakery that reflects in your interiors. Dedicate a well decorated wall where your customers can click cool photos and post on their Instagram this will be a indirect marketing for your bakery.
You can also ask for customer feedback, ask them to post a review on Google Business and even send them emails or SMS for any discounts, offers or new menu additions.
6. Partner with online aggregators
Partnering up with food online aggregators is no longer an option but a necessity. If your bakery is not listed on Swiggy or Zomato then who even are you?
Once you register your bakery on these platforms, you will no longer be location bounded. Anyone from your city can order your food. It will also help you create a community that will post pictures and reviews about your baked goods which will attract more customers and who doesn’t want that for their business?
Hope this helps you in starting your bakery business. Tell us what worked for you! Your suggestions are welcomed in the comment section below. Follow us on Instagram for more restaurant updates!