There are various types of restaurant forms and formats such as Quick service restaurants, Fine-dine, Casual-dining, bakeries, etc. In this blog, we will be discussing India’s most popular restaurant format – Casual-Dining Restaurants. It is also the second-largest food service industry in India. Hence, let’s understand Casual-dining restaurants in detail.
Did you know that the casual dining format makes up about 33% of the overall market share of the regulated food industry?
What is a Casual-dining restaurant?
Casual-dining restaurants, also known as sit-down restaurants are full-service restaurants that serve moderately-priced food in a casual, relaxed, laid-back atmosphere. This particular format is not just focused on affordable prices of the food to be served or delivered but also on the value-added services and quality of food.
They typically have waiters to provide table service. These restaurants fall somewhere between Fast-food establishments and fine-dine restaurants. Here the average spend per person ranges from Rs 250-Rs 500.
Examples of such restaurants in India are Pizza Hut, Papa john’s, Pizza express, Flavors of Italy, Rajdhani, Moti Mahal, Smoke House Deli, etc.
Want to open a Casual-dining restaurant?
Don’t worry! This post has everything you need to know on how to open a CDR in India.
How to Open a Casual Dining Restaurant?
Here we will take you through a step-by-step approach on how to open a successful Casual-dining restaurant that ticks all the essentials.
1. Select the right location
The first and foremost step is to find a suitable place keeping accessibility in mind. In these formats, the majority of business is generated by foot traffic, as opposed to delivery-based quick-service restaurants, which generate the majority of sales through online channels.
Malls, high streets, popular markets, and large office complexes are therefore ideal locations for establishing a CDR format. It is recommended to choose a location which has a parking space for your customers.
2. Acquire the right equipment and raw materials
It is really advisable to invest in good and latest kitchen equipment. this way you will not only unburden your staff but also increase efficiency of production. Kitchen equipment usually takes a lot of cost while setting a restaurant, hence, you should buy them very consciously. You can also buy some used ones depending on their usage and requirement in your kitchen.
We strongly advise purchasing new equipment when looking for Gas Burners, Gas pipeline, refrigerators, microwave ovens, and any other type of electrical or electronic equipment, while considering used equipment when looking for utensils, exhaust hoods, and other standard equipment. When making a purchasing decision, always keep efficiency and cost in mind.
Aside from that, a good POS system is a must-have that many restaurant owners overlook. Consider your POS to be more than just a billing software; consider it an investment that can help you better manage your restaurant while also lowering costs in a variety of areas.
3. Build a stellar service area
What makes Casual-dine stand apart form Quick service restaurant is the ambience and the aesthetic feels. Also, ambience and the service are the two most important factors after the quality of food that makes a customer visit your restaurant again.
Because millennial customers are highly social and seek out new experiences and beautiful locations for their social media posts, it is best to focus on creating a theme-based ambience and service area. Don’t make the mistake of settling for the basics and simple infrastructure.
As a result, putting some thought into creating a visually appealing service area will not only attract foodies but also make you popular among bloggers and help you beat your competition.
4. Get proper paperwork done
In India, you’ll mainly require an FSSAI license, a GSTIN number, an eating house license, a Local Municipal Health License, and a Fire License, to operate a casual dining restaurant (CDR).
Learn about all of the permits you’ll need to operate your restaurant legally.
5. Focus on staff
It’s critical to have at least two staff members at the counter to assist consumers in finding what they’re looking for. When it comes to a casual dining restaurant, it is one of the keys to success. Furthermore, hiring staff who are kind to customers and make them feel at ease is a rare sight to see and can help you stand out from the crowd.
As a result, concentrate on properly training your staff and ensuring that they are always well-groomed and presentable. This is a critical aspect as well as a key to success.
Here are the typical roles within a casual dining restaurant’s front of house staff and back of house staff.
FRONT OF HOUSE
- Asst. Manager
- General Manager
BACK OF HOUSE
- Lead Cook
- Line Cook(s)
- Prep Cook
6. Invest in marketing
A well designed logo and menu is a must while opening a CDR. Make sure you hire a professional who can help you in getting the desired logo and menu in your budget.
It is recommended that you invest in creating a good and appealing table menu. From a fancy hard cardboard menu to a laminated booklet, the options are endless. Table menus should be designed keeping menu psychology and designs in mind. Provide a one-liner description of items mentioned in your menu. Remember to train your staff to upsell the menu.
Aside from that, a well-designed light board and brochures for offline promotion are all important components of marketing.
We hope you’ve gained useful information that will assist you in starting a Casual dining restaurant in this dynamic sector. Keep in mind that while meticulously handling the restaurant operations is crucial, there will always be a threat to your restaurant’s success unless you open it with 100 percent precision.
As a result, keep in mind the steps listed above and put them into practice to discover how they help your business to grow exponentially!