Another long pandemic year has come to an end. We all successfully made it through 2021! The end of the year is not only a good time to reflect but also to look ahead.
Part of what makes the F&B industry so exciting is that food trends are always changing here. The new year brings new trends with it. Let’s take a look back at what food trends made it to our plates, in our kitchens, and in our bellies during this strange time. From Dalgonna coffee, banana bread to cereal pancakes, we have tried it all. Lockdown prompted a lot of us to wear that apron.
Here is a list of foods that we predict will be sizzling in the upcoming year-2022!
Trend #1 Plant-Based Everything
Covid-19 outbreak and several lockdowns made a lot of people refocus their priorities. Health and well-being have acquired the front seat with consumers reassessing what they eat and their impact on the planet.
2020 was the year that everyone discovered plant-based, with new products appearing all over the market, from bakery and pastries to pizza, lattes, and even dirty burgers.
The end of this year witnessed Mc Donald’s ultimately giving veganism a green flag by introducing “McPlant”– a vegan burger made with a juicy plant-based patty co-developed with Beyond Meat. Burger King and KFC are working on a plant-based substitute that will be available in 2022.
Trend #2 Potato Milk, Anyone?
Potato milk is going to be the new trendsetter of 2022. This new nondairy milk, made from boiled potatoes and the water they’re cooked in, has already gained some traction in 2021.
As people become more interested in plant-based and environmentally friendly foods, its popularity is bound to grow. Moreover, it is said that the calcium found in potato milk is equivalent to cow milk.
DUG, a Swedish milk brand startup has already introduced potato-based milk in some parts of Europe and China.
With potato milk entering the market, other plant-based milk such as oat milk, soy milk, and even almond milk, will face stiff competition. Potato milk will also pave its way towards the coffee shops by the end of 2022
Trend #3 Japanese and Korean Foods
Dishes inspired by foreign countries have gained huge traction in India since the pandemic hit. People have been experimenting more with different cuisines and flavours now. Experts have tracked a particular interest in Japanese and Korean cuisine as they are rich in spices and flavours.
It is not surprising that Indians are drawn to Japanese and Korean cuisine. Rice, noodles, vegetables, and meat, as well as sesame oil, chilli, pepper, soy, and spices, are common ingredients in all three cuisines.
People are already going gaga over kimchi, ramen noodles, sushi, fried tempura etc. Few of these dishes have taken the internet by storm. Japenese and Korean cuisines will definitely flourish and gain more popularity in India during 2022 owing to its increasing fan base.
Trend #4 Bottled Cocktails
We believe that an increase in canned or bottled cocktails will create a buzz in 2022! Be prepared to see more of these delicious bottled cocktails in your neighbourhood supermarket.
There’s nothing not to like about today’s premium pre-batched bottled cocktails: they’re convenient, cost-effective, and delicious. Instead of taking time out and recreating their own happy hour beverage, people are now looking for work to be done for them. People want a cocktail that’s already made, tastes good, and can be brought to a friend’s house or the park without lugging an orange peeler.
Waitrose expects these bottled cocktails to be one of the top future trends in food and drink.
Trend #5 Herbal Tea
This is also one of the pandemic’s implications. Due to Covid’s low immunity and side effects, the herbal tea market has grown in the last year or so. People used herbal tea to alleviate stress and anxiety, improve sleep, and boost immunity.
“Afternoon tea will be the new happy hour”
It is anticipated that people will choose Darjeeling with a friend over drinks after work. According to Pinterest, searches for “tea party aesthetic” and “drinking tea pose” have been spiking across all age groups. Moreover, “the herbal tea market is expected to grow at a CAGR of 4.2 per cent over the next five years” according to Market Intellix.
Chamomile tea, yellow tea, oolong tea, white tea, matcha tea, early grey tea, and even Kashmiri Kahwa will be popular herbal teas in 2022.
Trend #6 Sunflower Butter
Sunflower butter is made from little nutrient-dense sunflower seeds, which are a great source of protein, healthy fats, vitamin E and magnesium. It is commonly used as a substitute for peanut butter, particularly by those with nut allergies or peanut allergies.
This butter is really staking a claim these days, particularly within the world of ice cream. This year, Ben & Jerry’s introduced four non-dairy flavours made with sunflower seed butter. Whole Foods is also on the sunflower butter bandwagon, with a Fix & Fogg Oaty Nut Butter that, according to their 2022 food trends predictions, will be all the rage in 2022. We couldn’t be more in agreement. More sunflower butter, please!
We are really excited to see how 2022 unfolds. We anticipate that sustainability and health will take center stage for food and beverage companies and restaurants in the coming year, as consumers become more concerned about these issues.
Let us know in the comments, which food trend do you think will be an absolute hit in 2022.