Every customer always is on the lookout for a place with unique & delicious food worth trying out. And do you know what is something they notice first about the outlet, the menu! A menu is the biggest marketing tool for any kind of food business. What they offer; the menu diversity; ingredients and most importantly the menu price.
And when your restaurant menu goes into the hands of your customers, you want it to make a lasting impression. The menu needs to be all-inclusive & creative. The menu brands the theme, vision & identity of the restaurant.
And so it is very important you pay close attention to its representation before finalising the design for the restaurant menu.
How To Finalise The Design For Restaurant Menu?
For every restaurant or food outlet, the menu is the key component of marketing. To attract more customers & stand out from the competitors, businesses try various ways of creating & displaying menus! If you are wondering how to pick a design for a restaurant menu, then keep reading!
1. Keep It Simple
Have you ever been to a restaurant where they have a 4-page foldable menu… FRONT AND BACK? The menu in such a format seems crowded & unorganised. As if they are trying to sell you their entire kitchen! When this happens, the customer gets overwhelmed by the choices present and ends up ordering the same thing over and over again.
This will give you a few loyal patrons for individual dishes, but you’ll never be able to showcase your talent in the broader cuisine. And on the financial scale, you’ll end up not using and, in the end, wasting things which nobody saw on the bottom third row of the fifth page.
Bear with us for a moment when we ask you about Sankalp, the restaurant that comes to your mind. A South Indian cuisine, right? Now, if we ask you about a “We serve all” kind of restaurant, you won’t be able to point out much, right? That’s why you should stick to a lane and be the name that pops into someone’s mind first when they think of a cuisine.
And so your focus while picking a design for a restaurant menu should be to keep it short, simple & all-inclusive.
Keep your menu clean, lean and make it a killer machine.
2. Focus On Creative Designs
Do you know where being a minimalist doesn’t help? All the places where you have to make a sale. Writing down your meal courses on a simple or little to no design menu is not doing you any favours. As they say, “Pretty pictures sell.” Get a good designer or food photographer who understands your USPs’ essence and get them to design a fabulous restaurant menu!
Colours play an extremely important role when it comes to invoking cravings in people, here’s a detailed article explaining more about it.
We’re just here to help, keep reading the article for more tips and tricks that will help your restaurant grow.
3. Add Quirky Elements!
Pop culture has made its way into everything. Stereotypically, pop culture can mean a song reference or a TV show reference, but it has its roots way more in-depth than you think. Brands are bringing Bollywood & Hollywood elements not just in their ambiance but also in the designs of their restaurant menu.
Here are a few tips on how you can create a quirky menu for your restaurant!
- Print your menu on loose sheets & let your customers tick what they want!
- Paint or display your menu on walls or menu blackboards
- Print your menu on the table. This way you might end up saving money for printing & reprinting your menu!
- Create a seasonal or everyday special menu. This way, you would be limiting your menu options & only serving quality!
- Provide interesting menu descriptions of your items to keep the customers amused & engaged!
So go crazy with your names! You cannot do anything wrong with Iron Man fries or Black widow popcorns (too soon?).
4. Create Seasonal Menus
People are slowly & gradually moving towards being more health-conscious. We are eating healthy & organic. How can you use this to your advantage, you ask? You design a healthy concise menu with few items that are only available seasonally.
If you take the example of Naturals ice cream, you will notice that its seasonal mango ice cream is a big hit among its target audience. And if we go local, we will realize that we eagerly wait for sugarcane juice every summer! These examples must have taken you on a nostalgic trip! Enough to get the point across 🙂
You can add items made out of fresh & seasonal ingredients. Create unique juices, smoothies, salads, sandwiches, desserts & much more to invite people to try your menu! Bring that seasonal punch to your menu and quirk it up with the names “Winter warmer menu” & “Chef’s summer coolers”!
5. Make Digital Menus
What is a Digital Menu, You Wonder?
A Digital menu is your restaurant’s customizable menu card on a screen. But I think the more important aspect when we talk about the Digital menu is “How do you make one?”
When you print over a menu card or a poster, there’s room for colours not to pop as much as you expected them to. Being in the business of creating cravings; Colors help in a significant way. A slight mishap or misprint can drop your numbers. A digital menu will help to set the correct representation of your food.
Plus you can add many photos! Let people read with their taste buds, not eyes!
Tools to help you create a Digital Menu. There’s a great tool called Viewneo, which helps you create a digital menu without much hassle. When you’re shifting from a traditional menu to a digital menu, you should keep in mind to follow a design language.
Viewneo lets you pick a theme from the start to create an appealing design for your Digital Menu.
At Petpooja, our partners help you manage your digital menu cards so you don’t miss out on catering to people who wish to go for a contactless dine-in.
6. QR Code Menu
Who would have thought Covid would push us all 6 ft apart? Contactless became the new word for safe. A QR order card has taken the place of a physical menu & now is a must in every restaurant Do you know what we did for you in times like this? We created a Q.R. code menu so your customers can sit, scan, and see what you have to offer without any worry.
Customers can scan a simple Q.R. code, select items from the digital menu, finalize their order, and complete payment, all without human contact while the order would directly land in the kitchen- all of this with Petpooja restaurant billing software!
All these points seem helpful, right? Who knew menus are so tricky? But don’t worry, we are here to make your life easy in every way possible. Now if you follow our advice, your customers will go through your menu the same way you did with this article!
Hope this helps you in creating a unique design for a restaurant menu descriptions. Don’t forget to follow us on Instagram for more restaurant updates.