The online ordering industry in India has grown tremendously in recent years. The quantity of food orders received by restaurants has tripled over the past five years, while there has been a 14.5% year-on-year growth in the number of new people who order food online. The pandemic has also contributed to the significant growth in the online ordering habits of consumers. Restaurants that aren’t yet on this trend are missing market opportunities and should set up online ordering services to grow their business.
Setting up online ordering provides an additional revenue stream for your restaurant. Online ordering is comparatively easier to manage than dining in; which is why cloud kitchens have seen tremendous growth in recent years. In order to set up online ordering for your restaurant, you need to consider a few options. Here is a guide for you to start online ordering for your restaurant.
3 Best Tips To Start Online Ordering For Your Restaurant!
Starting an online ordering business can be slightly confusing for any new restaurant owner. But worry not. With the influx of online ordering platforms, this process has become simpler and more profitable.
1. Have A Website
You can set up your website that takes online orders from customers. Your website allows you to take orders directly from customers as they come, keeping the process entirely in-house. Setting up a website for taking online orders saves the cost of partnering with a third-party platform and paying them commission, thus, allowing you to keep 100% of the profits.
Keeping the online ordering process entirely in-house, however, would mean that you have to manage the website, payments, and deliveries, all on your own, making you entirely responsible for the customer experience. However, having complete control over your online ordering process also gives you insight into customer preferences, which can help you drive your marketing and communication strategies. While setting up a website for online ordering, you need to make sure the website is user-friendly, like having easy sign-up options and multiple payment options.
Having your website and delivery fleet comes with its disadvantages too. When you have to manage everything on your own, you also have to take care of customer support and technical challenges, and you will have limited outreach initially. It can be a challenge to build your customer base and drive traffic to your website.
You can engage your customers with mouth-watering pictures on your social media handles, creative menu descriptions with your bestsellers highlighted, and positive customer reviews. You can also increase customer response on your website by offering exclusive discounts and combos.
2. Using Third-Party Platforms
Millions of people use third-party apps like Swiggy and Zomato for placing online orders. Customers place an order on these platforms, and they forward you the order. The order has to be accepted by you and manually entered into your restaurant PoS system. Once the order is prepared, pick-up and delivery are taken care of by the third party.
These apps work as a mediator between your restaurant and the new or old customer base. To use these platforms for your online orders, you have to register yourself with them.
The registration process with Swiggy or Zomato does not require much time if you have all the information and documents ready. You will need to fill up a form with details such as the restaurant’s name, location, contact details etc. Once you fill out the form, you could be asked to sign a service agreement. Swiggy also asks its partners to take product workshops. The apps will then verify your information and go live with your restaurant in some time.
Having your website take up online ordering can be overwhelming and require time and effort. On the other hand, using third-party ordering services can be easy and get you in front of an existing customer base of these platforms.
These platforms also have solid, user-friendly websites/apps and provide a smooth experience for the customers to place an order. However, using these platforms takes a massive cut of your earnings from online orders. Zomato and Swiggy usually take 18-28% as commission charges on each order.
3. Integrating Third-Party Platforms with your POS System
Point-of-sale (POS) integrations are a combination of hardware and software that enhance and simplify the restaurant’s operations and functions, providing the restaurants with organised and efficient management. You can opt for a third-party platform that directly integrates with your POS system. With global technological advancements in the F&B industry, the faster you adapt and enhance your POS system, the better it is for your business.
Integrating third-party platforms with your POS system ensures a more streamlined and efficient ordering process. When a customer places an order, it is automatically entered into your POS system without entering it manually. Since the entire process is automated, it becomes hassle-free with minimal chances of error.
Starting online ordering for your restaurant can prove highly profitable for your business. We hope this blog helps you set up online ordering for your restaurant. Don’t forget to subscribe to our Newsletter and follow us on Instagram for regular restaurant-related updates!