HomeTrendsIndustry TrendsFood Photography Tips To Ace Your Restaurant Marketing

Food Photography Tips To Ace Your Restaurant Marketing

I don’t think that there are many people left on this planet who have scrolled good photos of food on their social media and haven’t craved it.

Be it healthy bowls, smoothies, waffles, fries, or pizzas they all get into our brains once we see them.

Not just food bloggers and celebrities, your friends, colleagues, family even neighbors have also become addicted to sharing photos of their food. And, this is the exact reason why you need to learn good food photography skills to ace your restaurant’s marketing game.

food photography for instagram petpooja

Tips For Perfect Food Photography For Your Restaurant

When it comes to food photography you need to take care of four things:

  1. Plating
  2. Angle
  3. Lighting
  4. Editing

Let’s talk about each one in detail

1. Plating

Presentation of your food item on the plate is arguably the most important parameter of making sure that your food photography is successful.

Your customer tastes your food with their eyes before it reaches their mouth.

Know and choose your aesthetics wisely. Some food items can be presented on a messy plate more relatable while some require extreme neatness and focus on the details with a clear background.

You need to plate your food in a stylish manner that showcases the flavor, juiciness, freshness, and color of your food item. Choose a proper surface like a wooden board, white platform, or picnic table mat depending upon your aesthetic style.

If you want to read more about food plating here’s another guide from our blogs- Top 8 Food Plating And Presentation Tips

food photography for restaurant marketing

2. Angle

The angle of your photograph should do justice to what you want to emphasize in the photograph.

If you want to take a picture of a burger you will cut it in half, show it sideways and focus on the texture, juiciness, and layering of the ingredients.

The sideways angle will not work in all photographs. If you are capturing something like a soup or salad an overhead angle from the center will give you the best shot.

RECOMMENDED READ  New Restaurant Trend: Cloud Kitchens aka Ghost Kitchens

If you are not sure about angles from the starting it’s best to take photographs from 2-3 angles and compare the results. Never zoom into your photos. Remember to keep experimenting with your approach as no one wants to see photos from the same angle and lighting again and again.

restaurant food photography

3. Lighting

Good lighting is very important for your photography. Emphasizing on textures and color balance of your food can bring out the best in your photos.

Always choose natural lighting rather than artificial lighting. Place your product in such a way that the natural light is received from sideways. It is a great way to bring out the shadows and the bright spots that you want to focus on.

If you see harsh shadows in your photos it can be extremely off-putting and not at all appetizing, to avoid this change your angle. Use soft diffuse lights that can prevent harsh shadows and use reflective surfaces to bounce and diffuse the natural light on your subject.

restaurant marketing

4. Editing

When it comes to editing your food photograph make sure you don’t apply unnecessary filters, stickers, photoshop techniques, or make any major changes to the original photo.

Just make sure of the following:

  1. Good brightness
  2. Avoid shadows
  3. Balance the colour
  4. Sharpen the image
  5. Use saturation to make your photos warm and appetizing

restaurant social media marketing

Always make sure to shoot good-quality photographs that meet the standards that customers expect. These photos can either make or break your social media game.

Getting good quality shots doesn’t necessarily mean hiring a professional or buying expensive lenses it can be done with a smartphone camera as well.

Hope this helps!

Don’t forget to follow us on Instagram for more restaurant updates.

Fatema Rasiwala
Fatema Rasiwala
Content writer at Petpooja


Leave a Reply