Have you read almost every blog, article or course on Marketing but still get nowhere?
And do you often come across the magical word – “Organic Marketing” ?
Well, whether Organic Marketing is magical or not, that depends on what results it reaps for you.
While going through the myriad of content available online on how to market your restaurant or ways to grow your brand, many times you’d have come across terms like Organic Marketing, Search Engine Optimization, Customer Engagement, etc.
But let’s be honest, have you ever actually understood them completely?
We know we hadn’t, for a very long time!
And that is why we have curated this article to give you a short and crisp account of what Organic Marketing is & list out ways on how it is beneficial to your business.
The term ‘organic’ means natural, real and not-forced.
Similarly, organic marketing is a technique of implementing authentic and value-based methods to generate more traffic on your website and market your business in a way that it leads more people to your product/services’ page, and not look like a boring look like a sales pitch. It is a long-term strategy that primarily aims to help you create and spread your brand’s awareness.
Some key components of Organic Marketing are:
- Unpaid / Unsponsored social media posts
- Blog posts
- Guest posts
- Unpaid Tweets / Facebook Updates
- Email Campaigns
- Search Engine Optimization (SEO)
The primary reason behind the success of organic marketing is building up a community of loyal followers and customers. This can be achieved by posting relevant content in order to interact and communicate with your customers.
Now that we have the basic understanding of what Organic Marketing is. Let’s move onto it’s benefits:
1. Free of Cost
For starters, organic marketing is free and simple. Unlike paid advertisements, you don’t need to spend huge amounts of money to reach your audience. With the right knowledge and tools, you can run successful marketing campaigns without any hassle.
2. Builds Trust
You cannot buy your customers’ trust through paid sponsorships and advertisements. Consumers know when they are looking at a paid advertisement and this affects their decision making and viewpoint towards a brand. Statistically, the top paid advertisement in Google gets about 2% of clicks, while the top organic spot gets about 20 times that.
3.Creates Brand Value and Awareness
Organic marketing allows you to consistently communicate with your customers and keep your brand’s presence alive in your customers’ minds. Quality content genuinely increases the customer’s awareness and interest in your brand. Restaurants can share their brand values, cuisine explorations, the story of inception and much more, with their audience through the medium of organic content.
4. Drives Permanent Traffic
When you build your audience organically, you’re developing a real connection with users. Essentially, if you provide your audience with useful information that they care about, they will definitely engage with you more often. However, it may take time to deliver that kind of performance organically. As a whole, an effective organic marketing strategy is more about consistency than quick short-term results.
5. Increases Customer Engagement
Organic Marketing is considered as one of the most powerful customer engagement tools. If you actively engage with your users and push out relevant content, then you are constantly interacting and building relationships with your customers. You can intimate your customers about any menu launches, an upcoming festive offer, a new blog post, or an event at your restaurant. The more you appear and appease your customers, the better are the chances of them revisiting you.
As we’d said earlier, we’ll keep it short and to the point here.
These are the only aspects needed for you to understand why and how Organic Marketing is the key to grow your business in this digital age.
So, get started and try out different strategies to see which works best for you. It’s time to transform your restaurant sales with the magic of organic marketing!