HomeGetting StartedSwiggy V/S Zomato: How To Pick Your Ideal Delivery Partner?

Swiggy V/S Zomato: How To Pick Your Ideal Delivery Partner?

Digitalization has impacted all areas of our life. Without a doubt, food tech startups have transformed the way Indians eat. Ordering food online has become very convenient and affordable that you ought to get lured in. Several food delivery startups have created a presence in over 300 cities across India.

So what comes to your mind when you think of Food Delivery Startups? Obviously, Swiggy and Zomato right?

These two players currently dominate the Indian food delivery market. Swiggy V/S Zomato: their rivalry dates back a few years. If you are curious to dive deep into the origin & expansion of these industry leaders, then keep reading this blog!

how to pick the better delivery partner between zomato v/s swiggy?
Swiggy V/S Zomato: How to pick your ideal food delivery partner?

Swiggy

Swiggy was established in Bangalore around August 2014. And since then, they have never looked back. They have raised over $469 million dollars in funding and currently control about 43% of the food delivery market share.

With the change of times, Swiggy has expanded its services. Recently Swiggy launched Swiggy Ginny, Hypermarkets & Instamart to provide logistic & door-to-door grocery delivery solutions to customers & even restaurants! For the

Zomato

Zomato was launched in Delhi in 2008. It was initially named Foodiebay and they renamed it Zomato in 2010. They are currently present in 24 countries and over 10,000 cities globally. After acquiring UberEats in India, Zomata’s market share has reached around 52%.

Just like Swiggy, Zomato too provides value-added services like Zomato Gold (users get discounts from zomato on dine-ins) & food delivery services for the users!

Swiggy v/s Zomato: What Makes Them Unique?

Towards the end of 2018, both Swiggy and Zomato secured a heavy amount of funding.

Zomato is considered a one-stop-destination for foodies across the globe. Essentially, their focus is on creating an application that provides you information from restaurant discovery to delivery. Over time, Zomato has also managed to become a trendsetter with its creative content and quirky marketing strategies.

On the other hand, Swiggy is entirely focused on delivery. Its USP is their own fleet of delivery personnel who ensure timely delivery to its customers and order tracking. Additionally, Swiggy has been able to attract more customers with its ‘no minimum order’ policy which is something that limits customer experience in Zomato! This gives the customers a sense of flexibility and comfort.

How to select your ideal restaurant delivery partner from swiggy & zomato?
Zomato v/s Swiggy: Who wins the ‘food aggregator war’!

How To Become A Restaurant Partner?

If you are looking to understand the difference between these two players, then the first thing that you should know is how to become their partner & what kind of services they provide. These platforms also charge commission & so, these commission rates also affect the restaurants’ decisions!

RECOMMENDED READ  How To Automate And Grow Your Restaurant Using POS?

1. Registration Process

Registering with these food delivery applications barely requires any time. Don’t forget to keep your legal documents handy.

Swiggy: At first you must navigate to https://www.swiggy.com/partner-with-us/ and fill in your restaurant details such as:

  • Restaurant Name
  • Owner Name
  • Restaurant POC Designation
  • Owner Contact Number & email id
  • Restaurant City

After registering, you will be asked to sign a service agreement and attend a product training workshop. Swiggy also allows you to have different prices for your online menu in comparison to offline prices. That’s it!

Zomato V/S swiggy: how to create my restaurant account?
Learn how to create your restaurant’s account on Swiggy!

Zomato: Firstly, you can visit https://www.zomato.com/addrestaurant and add your details such as:

  • Restaurant Name
  • City, State
  • Location
  • Restaurant Characteristics and Cuisines
  • Contact Information

Zomato has a few specific menu requirements. To complete the process, you need to upload images of your menu. Once you submit the needed images & your information, Zomato’s team will verify it and you are good to go!

Zomato v/s Swiggy: Which is the more efficient restaurant food delivery partner?
Zomato v/s Swiggy: Which is the more efficient restaurant food delivery partner?

2. Verification Process

Swiggy: After completing the registration process, a Swiggy representative will verify your documents and may visit your restaurant. Once the formalities are completed, your restaurant should go live on the Swiggy app within 3 weeks.

Zomato: A Zomato representative would get in touch with you after you have submitted your registration form. Your restaurant would go live within a week and you will also be assigned a Point of Contact from Zomato’s team in case you have any queries.

3. Legal Documents Required

The following is a list of all the essential legal documents that you will need :

  • Restaurant Registration Paperwork
  • FSSAI License
  • GST Registration
  • Bank Account Details/ Cancelled Cheque
  • Owner Identity Proof (PAN Card/Aadhar Card)

4. Zomato V/S Swiggy: Commission Rates

At present, restaurant owners are required to give a certain amount of the order value as commission to Swiggy or Zomato.

Swiggy: Restaurants are charged around 18-23% of the total order value.
Zomato: Zomato also charges the restaurants between 18- 25% as commission.

However, the exact amount depends on different parameters like the size of the order, the type of restaurant, average order value, expected order volume, and delivery costs.

zomato v/s swiggy: what are the commission rates?
There are various factors that affect the commission rates of food delivery partners

What’s The Final Verdict?

It is safe to say that neither can win this ‘hunger race’. Literally! Both of them cater to the customer’s needs while constantly using innovative solutions. Eventually, it boils down to personal preference. The quality of service these delivery partners would provide also depends on their market presence & customer share in your particular city!

So, in your opinion which is a better app? We would love to get your insights! Leave your replies in our comment section below.

If you are already a partner & are looking for ways to boost your sales on Swiggy & Zomato. Click here!

We hope this blog helps select your ideal food delivery partner! To get regular restaurant-related updates, subscribe to our newsletter and follow us on Instagram!

Shaival Desai
Shaival Desaihttp://blogpetpooja.wordpress.com
Shaival is the Chief of Growth at Petpooja. Apart from jumping from one corridor conversation to another, you will always find curiously wandering about SaaS products, technology & food trends. Reach him at shaival.desai@petpooja.com.

RELATED UPDATES

1 COMMENT

  1. Both the Giants come with their respective Pros & Cons. It’s best to get ur own team for Deliveries, as it keeps a tab on timely order execution and handling of Food items, delivered in the right manner. If ur handling anything that can be packed in a carry bag, it’s okay to use Swiggy or Zomato.

    But if ur product is Pizza or Cakes, then these are NON-STARTERS. I say this with experience. They are not geared or equipped to carry Large Pizzas or CAKES, which need lot of careful handling.

    Because all they have is a Pitthu bag, and any Large Pizza or Cake has 99.9% probability of getting deformed before it reaches ur Customer.

    I rest my case…

Leave a Reply