Who doesn’t love discounts? It’s the perfect honey trap, especially when you are trying to attract foodies at your outlet. The restaurant offers, and discounts are a great way to make customers feel valued and appreciated while pushing the sales through the ceiling. It is a win-win situation for both the customers and the restaurants.
Restaurants can offer multiple types of offers to attract customers and increase sales. Restaurants can tailor their discounts depending on their target customers, locality, season, and menu. For example, restaurants in tourist areas may offer seasonal discounts during off-season periods to attract more local customers. Restaurants may also offer discounts to loyal customers to incentivize repeat business. By offering discounts, restaurants can attract new customers, retain existing ones, and increase revenue.
Here are Some Different Types of Restaurant Offers & Discounts
1. Fixed Amount Discounts
In this type of restaurant offer, customers receive a set amount off their bill. For example, you can offer an INR 100 discount for spending INR 800 or more. This discount can be an excellent way to encourage customers to spend more at your restaurant. You will often find these restaurant offers in online orders to incentivize customers to add more items to their cart.
2. Buy-One-Get-One-Free (BOGO) Offers
Buy-one-get-one-free restaurant offers are a popular type of restaurant discount. This type of offer allows customers to get a free item when they purchase a similar item. For example, you can offer a free dessert when a customer buys an entree. This offer can be a good way to promote new menu items or increase sales during slow periods.
3. Loyalty Programs
Loyalty programs reward customers for repeat business. For example, you can offer a loyalty card that gives customers a free coffee after purchasing a certain number of beverages. It is a fantastic way to encourage customers to return to your restaurant.
To learn more about restaurant loyalty programs, read Which Customer Loyalty Program Is Best Suited For My Restaurant Type?
4. Happy Hour Specials
Happy hour specials offer discounted prices on drinks and appetizers during specific times of the day. For example, you can provide half-price drinks and appetizers from 4 pm to 6 pm. You will find these offers generally in a bar setting, where customers can enjoy discounted drinks and snacks during off hours in a relaxed and social atmosphere.
5. Group Discounts
Group discounts offer discounts to customers who come in with a large group. For example, you can offer a 10% discount on the total bill for groups of 10 or more. This offer can be a good way to attract large groups, such as office parties or family gatherings.
6. Birthday Discounts
Birthday discounts offer customers a discount on their birthdays. For example, you can offer the customer a free dessert or a percentage off the total bill on their special day. This type of offer can be an excellent way to make customers feel special and encourage them to celebrate their birthdays at your restaurant. Generally, restaurants offer these types of discounts to their loyal customers. For instance, Starbucks offers one free coffee to customers holding a loyalty card during their birthday month.
7. Charity Discounts
Charity discounts offer customers a discount when they donate to a specific charity. For example, tie up with a local social organization and offer a 10% discount to customers who donate INR 150 or more to the charity. This type of offer can be a good way to support a good cause, attract socially conscious customers and get some sweet goodwill.
8. Seasonal Discounts
Restaurants often offer seasonal discounts to attract more customers during off-peak periods. It can help to increase sales during slower periods and keep staff busy during traditionally quieter times. Similarly, a restaurant in a ski resort town may offer discounts during the summer months to encourage more visitors.
9. Online Booking Discounts
Online booking discounts offer customers a discount when they book a table online. This offer can be a good way to promote your online booking system and reduce no-shows. For example, you can offer a 10% discount to customers who book a table online through your restaurant’s website.
10. Limited-Time Offers
Limited-time offers are special deals only available for a short period, such as a weekend. For example, restaurants can offer a free appetizer by purchasing an entree for one week only. By creating a sense of urgency, limited-time offers can create a buzz and encourage customers to act quickly to take advantage of the deal. These offers can be an excellent way to develop a sense of urgency and attract customers looking for a good deal.
You can offer many different types of restaurant discounts to attract customers and increase sales. The key is choosing the kind of discount right for your restaurant and customers. Offering discounts can create a loyal customer base, increase revenue, and stand out from your competition. So, which restaurant offers are you going to go with?
We hope you find this blog helpful. Follow us on Instagram for more useful information about the restaurant industry.
