Zomato is one of the most popular and successful online food ordering and restaurant discovery platforms that has revolutionized the food industry in India. It has become a go-to app for millions of food lovers who want to discover new restaurants and order food online. If you own a restaurant in India, registering on Zomato is an excellent way to increase your visibility and reach a wider audience.
This blog will provide a complete guide to Zomato registration in India, including the steps involved, the benefits of registering, and some tips for optimizing your restaurant’s profile.
Prerequisites for Zomato Restaurant Registration
Remember to keep the following documents handy for your Zomato registration.
- FSSAI license copy
- PAN card copy
- Regular GSTIN (if applicable)
- Bank account details
- Your restaurant menu
- Dish images for the top 5 items
The popularity of Zomato has risen dramatically since the COVID-19 pandemic and is only bound to increase.
How Do I Register My Restaurant On Zomato?
To become a Zomato partner by registering your restaurant on their platform, follow the following steps.
Step 1: Create an account on Zomato
The first step to registering your restaurant on Zomato is to create an account on the platform. You can do this by visiting the Zomato website or downloading the Zomato app from the App Store or Google Play Store. Once you have installed the app, create an account using your email ID or mobile number.
Step 2: Add your restaurant details
After creating an account, the next step is to add your restaurant details to Zomato by filling out a registration form. It includes your restaurant name, location, cuisine type, opening hours, and contact details. Make sure to provide accurate and up-to-date information to avoid confusion or miscommunication with customers.
Step 3: Verification code
Once you have added your restaurant details to Zomato, the platform will send a verification code to your registered phone number or email ID. Enter the code to verify your restaurant’s details and activate your account. You can then start managing your restaurant’s profile on Zomato.
Step 4: Add menu items & photos
After verifying your restaurant, the next step is to add your menu items and photos to Zomato. It is an essential step as it allows customers to browse your restaurant’s menu and see pictures of your dishes. Make sure to upload high-quality images that showcase your restaurant’s food and ambiance.
Step 5: Zomato’s verification
A Zomato representative will get in touch with you after you have submitted your registration form. Your restaurant will go live within a week, and you will also be assigned a Point of Contact from Zomato’s team in case you have any queries.
Step 6: Manage your restaurant’s profile
Once you register your restaurant on Zomato, you must manage your profile regularly to keep it up-to-date and engaging for customers. It includes updating your menu items, adding photos, responding to customer reviews and feedback, and promoting your restaurant’s events and offers.
It is important to note that while registering your restaurant on Zomato is free, the platform charges a commission fee for online orders and delivery services. Read and understand the terms and conditions before registering your restaurant on Zomato.
Why Should I Register My Restaurant on Zomato?
Zomato registration offers multiple benefits to a restaurant!
1. Increased Visibility
Zomato has a massive user base in India, with millions of users browsing the platform daily to discover new restaurants and order food online. Registering your restaurant on Zomato can increase your visibility and reach a wider audience.
2. Online Ordering & Delivery
Zomato offers online ordering and delivery services for restaurants, allowing customers to order food from your restaurant directly through the platform. It is an excellent way to boost your restaurant’s revenue and reach new customers.
Did you know the quantity of food orders received by restaurants has tripled over the past five years?
3. Customer Reviews
Zomato allows customers to leave reviews and ratings for your restaurant, providing valuable feedback on your food, service, and ambiance. Positive reviews and high ratings can boost your restaurant’s reputation and attract more customers.
And if your restaurant is receiving bad reviews, don’t worry, read our blog “Celebrity Restaurateur Kabir Chugh’s Guide To Dealing with Bad Restaurant Reviews“.
4. Analytics and Insights
Zomato provides analytics and insights into your restaurant’s performance on the platform, including the number of views, orders, and ratings. The data can help you make informed decisions about your restaurant’s marketing and promotional strategies.
How Do I Optimize My Restaurant’s Zomato Profile?
Follow these tips and make the best use of your Zomato account!
1. Attractive Profile
Using high-quality photos on your Zomato profile can significantly attract customers and showcase your restaurant’s food and ambiance. Using well-lit, clear, and appealing images highlighting your restaurant’s best dishes can go a long way in making people order from your menu.
2. Customer Feedback
Make sure to respond to both positive and negative feedback in a professional and timely manner. Acknowledge the customer’s concerns and address any issues they may have had. This not only shows that you value their feedback but also demonstrates your commitment to providing excellent customer service. Additionally, responding to reviews can help build customer loyalty and attract new customers who appreciate a responsive and customer-centric approach.
3. Special Delivery Menu
To boost your online food delivery on Zomato, restaurants should create a separate menu. A special delivery menu allows restaurants to offer a limited selection of items specifically tailored for delivery, such as meals that travel well and can maintain their quality during transit. It can improve the overall customer experience and help restaurants build a strong reputation for their delivery services.
4. Get Funnel Reports
Funnel reports provide insights into the customer journey on Zomato, from discovering your restaurant to placing an order. These reports help you understand how customers interact with your restaurant’s profile on Zomato and identify areas for improvement in your online ordering and delivery process. Restaurants should ask their Zomato Point of Contact (POC) for funnel reports to access this valuable data and optimize their restaurant’s performance on the platform.
Your restaurant’s Zomato registration is an excellent way to increase your visibility, reach a wider audience, and boost your revenue. Following the steps outlined in this guide, you can easily create a Zomato profile for your restaurant and start promoting it to millions of food lovers in India. Additionally, by optimizing your profile, managing it regularly, and responding to customer feedback, you can build a strong reputation for your restaurant and attract more customers. So, if you own a restaurant in India, don’t hesitate to register on Zomato and take advantage of its numerous benefits.
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VERY much usefull to upcoming restaurant