Summer is back & it’s time to turn that heat into more sales & customer footfall!
Summer is a great time in India to increase restaurant sales. The hot weather and summer vacations are great motivators for people to go out and enjoy a meal with family and friends. However, with increased competition this season, restaurants must develop strategies to stand out and entice customers.
Don’t worry; this blog post will discuss some summer tips for restaurants in India to increase their sales and create a memorable dining experience.
Follow These Tips to Increase Restaurant Sales During Summer Time
1. Get a Summer Menu
One of the best ways to attract customers is to create a summer menu featuring fresh, seasonal ingredients.
- The first step is to think about what summer reminds you of. What would people like to see in your menus to find relief from the heat outside?
- Moreover, customers are always looking for new and exciting dishes to try, and a summer menu can be a great way to showcase your restaurant’s creativity and culinary skills.
- You can add light and refreshing options such as salads, chilled soups, seafood dishes, and grilled meats.
- In India, summer is the season of mangoes, watermelons, litchis, and other refreshing fruits. Consider adding dishes that incorporate these seasonal fruits and vegetables to your menu.
2. Create Outdoor Dining
Summer is the perfect time to take advantage of outdoor dining.
- Customers love dining al fresco, which can be a great way to increase restaurant sales during summer.
- Set up a patio or sidewalk seating area and decorate it with summer-themed decor such as umbrellas, flowers, and lights.
- Remember to offer fans or coolers to keep customers cool outside.
- Consider creating a separate outdoor menu with dishes perfect for outdoor dining, such as sandwiches, salads, and refreshing cocktails.
3. Offer Cool Beverages and Ice Cream
Customers continuously seek cool beverages during the hot summer to quench their thirst.
- Add refreshing drinks such as fruit juices, lassi, chaas, and iced teas to your summer drinks menu.
- You can also offer a range of mocktails and cocktails that incorporate seasonal fruits and herbs.
- People crave ice creams during summertime, and offering them some Amul, Havmor, or Vadilal cups on their way out is just the way to make more money.
4. Host Events
Summer is a great time to host live music, wine tastings, or outdoor movie nights!
- Fun events can attract new customers and keep regulars coming back.
- Create a buzz around your events through social media, email marketing, and your website.
- Consider partnering with local businesses or organizations to co-host events and increase your reach.
- Hosting events is a great way to create a fun and engaging atmosphere that customers will remember and come back for.
5. Give Offers and Discounts
Discounts are a great way to attract customers and increase restaurant sales.
- Consider offering discounts on certain days of the week or during specific hours. You can also offer special deals for groups or families.
- Promote your promotions through your social media channels and email marketing.
- Consider partnering with local businesses to offer joint promotions to attract customers to both enterprises. For instance, you can partner with a local NGO to provide charity discounts, where customers will get some offers if they donate to the organization. It is a fantastic way to support a good cause, attract socially conscious customers, and generate goodwill.
6. Focus on Social Media
Well, it isn’t easy to imagine communicating your message in today’s world without using social media!
- Social media is a robust tool restaurant can use to reach new customers and keep regulars engaged.
- Post regularly on your social media channels, and showcase your summer menu and events. Consider running social media ads to reach a wider audience.
- You can also encourage customers to post photos of their meals on social media and tag your restaurant to increase your reach and engagement.
7. Train Your Staff
Your staff plays a crucial role in creating a positive customer dining experience.
- Ensure your staff is well-trained and knowledgeable about your seasonal menu, promotions, and events.
- Encourage them to make recommendations and provide excellent customer service. A positive dining experience can lead to repeat business and positive reviews.
- Reward your staff for their hard work and provide ongoing training and support to ensure they always deliver the best possible experience for your customers.
Summer is a great time to increase restaurant sales and create a memorable customer dining experience. Following the above summer sales tips, restaurants can attract new customers, keep regulars returning, and stand out from the competition.
However, it is essential to remember that each restaurant is unique and may require different strategies depending on its location, target audience, and type of cuisine. It is vital to continually evaluate and adjust your strategy based on customer feedback and sales data.
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