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How To Effectively Manage Multiple Food Delivery Partners?

Online food delivery services in India began slowly in comparison to the rest of the world. However, the popularity of online food delivery partners such as Swiggy and Zomato has increased dramatically since the impact of the COVID-19 pandemic. Many people have grown accustomed to the convenience of ordering in rather than going out to eat at a restaurant.

According to statista.com, revenue in the segment of online food delivery will reach $12.14 billion in the year 2022. It is also anticipated that revenues will demonstrate a compound annual growth rate (CAGR 2022-2027) of 10.80%, which will result in a projected market volume of US$20.27bn by the year 2027.

However, as competition for the online food delivery service market grows, restaurant business owners will find it more difficult to deal with multiple third-party food delivery partners such as Zomato and Swiggy. Let us understand how much it is worth and how you can do it effectively for your restaurant.

Food Delivery Partners have the responsibility of ensuring the safety of their drivers while delivering food with equipment like helmets, face masks, etc.
Having a different staff member handle internet orders will reduce food order mishandling.

Multiple Food Delivery Partners: Is It Worth It?

Online food delivery, self-service kiosks, and smartphone platforms have become essential in today’s age of convenience to provide customers with what they most want: a quick, customized, and easy meal experience. Hence, it is a non-negotiable that every restaurant business these days needs a food delivery service option to increase their total sales. 

Read on to find out why third-party delivery services could be more profitable for your restaurant than you think.

1. Widens Your Customer Range

Through digital channels, you can connect with potential clients who might not frequently visit your restaurant. With the convenience of their own homes, customers can easily try your meals thanks to third-party meal delivery services.

2. Decreased Labour

You will not be responsible for managing delivery employees or their wages because they will be hired by third-party companies. This will save your time and effort going into managing a complete team of delivery persons.

3. Reduced operational costs

Instead of paying for the petrol, automobiles, insurance, and delivery drivers yourself, you can just pay the business of your choice, and they’ll handle everything else. Hence, these services are very affordable & cost-effective rather than creating your own delivery team.

4. Free Promotions

A LOT of individuals today rely on online food delivery applications on a daily basis. If you sign up for their portals, customers looking for restaurants in your area will find you more easily when they do an online search.

We are aware of the fact that there are some issues faced by restaurant businesses when it comes to managing multiple food delivery partners. So much so that owners sometimes feel it is easier to set up their own delivery team instead of partnering with third-party service providers. 

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Some of the challenges include conflict between restaurants and service providers over costs and commissions; loss of restaurant control over food delivery; risk of food being mishandled by delivery men, putting the restaurant’s image at risk; and complete loss of communication between customers and restaurants.

Delivery man from an online food delivery service provider cruising the street to complete their orders on time.
The latest delivery service providers will offer the best prices to enter the market.

Every technological and market advancement has pros and cons. Online food delivery has some problems, but it’s necessary right now. Customers want their favourite restaurants to offer in-house and off-premise options like takeout and delivery. Hence, it is crucial to give customers diverse order-placing options.

Now that we’ve talked about how important online food delivery services are in the restaurant business, let’s look at how you can manage different food delivery partners at once.

How to Manage Multiple Food Delivery Partners?

1. Learn From Trial & Error

Begin outsourcing your meal delivery to a third party in smaller amounts if you’re nervous about the idea. Keep things simple by launching with only one vendor and a limited selection of services or locations. Gradually expand your options to include more potential food delivery partners.

2. Separate Takeout Staff

At peak hours, such as nighttime and weekends, delivery orders will surge exponentially. Having a team that exclusively handles online food delivery orders and coordinates with the delivery people will decrease the chances of order mix-ups and mismanagement. If you are having trouble managing large numbers of online orders & pickups, you can also create a separate billing & pickup station for easier management.

You can easily operate & manage this new billing counter with Petpooja POS works just as efficiently in multi-terminal billing!

Food delivery partners provide their own packaging material to restaurants for branding purposes.
Having a staff member exclusively handle internet orders will reduce food order mishandling.

3. Focus On Food Quality

Cook and pack your food such that its freshness lasts longer since food delivery might take some time. Give the drivers specific delivery instructions as well, because mishandling food during delivery might damage the food quality, and the responsibility falls on the restaurant’s shoulders.

4. Keep Checking New Options

Every now and then, plenty of new online food delivery services emerge. Customers want new apps because they provide the best deals in order to break into the market early. Restaurant businesses should also keep an eye out for such new enterprises joining the field, as they may be willing to provide delivery services at reduced commissions.

We understand that choosing which food delivery partner is best for you and how to manage numerous partners simultaneously requires extensive research and data analysis. Whatever the situation may be, it is critical for restaurants to first monitor their own sales and data before branching out into other avenues of generating profits.

We hope this blog was helpful! Keep yourself updated with recent news in the Food and Beverage industry by following us on Instagram.

Kushank Joshi
Kushank Joshi
Kushank is a content writer for Petpooja. He thinks he has a good sense of humour, but he constantly cracks lame jokes while sipping his tenth cup of chai for the day. You can contact him at kushank.joshi@petpooja.com; he's fun to talk to (minus the jokes).


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