Digitalization has impacted all areas of our life. Without a doubt, food tech startups have transformed the way Indians eat. Ordering food online has become very convenient and affordable that you ought to get lured in. Several food delivery startups have created a presence in over 300 cities across India.
Swiggy and Zomato currently dominate the Indian food delivery market. Their rivalry dates back a few years. For starters, here is a brief about Swiggy and Zomato.
Swiggy was established in Bangalore around August 2014. Since then they have never looked back. They have raised over $469 million dollars in funding and currently control about 43% of the food delivery market share.
Zomato was launched in Delhi in 2008. It was initially named Foodiebay and they renamed it to Zomato in 2010. They are currently present in 24 countries and over 10,000 cities globally. After acquiring UberEats in India, Zomata’s market share has reached around 52%
Zomato v/s Swiggy from Restaurant’s Perspective
How to partner with Swiggy and Zomato?
1. Registration Process
Registering with these food delivery applications barely requires any time as long as you are prepared. Don’t forget to keep your legal documents handy.
Swiggy: At first you must navigate to https://www.swiggy.com/partner-with-us/ and fill in your restaurant details such as:
- Restaurant Name
- Owner Name
- Restaurant POC Designation
- Owner Contact Number & email id
- Restaurant City
After registering, you will be asked to sign a service agreement and attend a product training workshop. Swiggy also allows you to have different prices for your online menu in comparison to offline prices. That’s it!
Zomato: Firstly, you can visit https://www.zomato.com/addrestaurant and add your details such as:
- Restaurant Name
- Restaurant Characteristics and Cuisines
- Contact Information
Zomato has a few specific menu requirements wherein the maximum dimensions for the menu is 650*700 pixels and a specific menu format is followed (Appetizers/soups — Entrées — Main course — Desserts). Once you submit your information, Zomato’s team will verify it and you are good to go!
2.Time until the restaurant goes live
Swiggy: After completing the registration process, a Swiggy representative will verify your documents and may visit your restaurant. Once the formalities are completed, your restaurant should go live on the Swiggy app within 3 weeks.
Zomato: A Zomato representative would get in touch with you after you have submitted your registration form. Your restaurant would go live within a week and you will also be assigned a Point of Contact from Zomato’s team in case you have any queries.
3.Legal Documents Required
The following is a list of all the essential legal documents that you will need :
- Restaurant Registration Paperwork
- FSSAI License
- GST Registration
- Bank Account Details/ Cancelled Cheque
- Owner Identity Proof (PAN Card/Aadhar Card)
Check out our article on licenses required to start your cloud kitchen.
4. Commission rates
At present, restaurant owners are required to give a certain amount of the order value as commission to Swiggy or Zomato.
Swiggy: Restaurants are charged around 18-23% of the total order value.
Zomato: Zomato also charges the restaurants between 18- 25% as commission.
However, the exact amount depends on different parameters like the size of the order, the type of restaurant, average order value, expected order volume, and delivery costs.
Swiggy v/s Zomato from Customers Perspective
Towards the end of 2018, both Swiggy and Zomato had secured a heavy amount of funding.
Zomato is considered a one-stop-destination for foodies across the globe. Essentially, their focus is on creating an application that provides you information from restaurant discovery to delivery. Zomato is also known for its creative content and quirky marketing strategies.
On the other hand, Swiggy is entirely focused on delivery. Their USP is their own fleet of delivery personnel who ensure timely delivery to its customers and order tracking. Additionally, Swiggy seems comparatively attractive because it doesn’t have a minimum quantity criteria. This gives the customers a sense of flexibility and comfort.
What’s the final verdict?
It is safe to say that neither can win this hunger race. Both of them cater to the customer’s needs while constantly using innovative solutions. Eventually, it boils down to personal preference.
So, in your opinion which is a better app? We would love to get your insights! Leave your replies in our comment section below.