With the coronavirus pandemic hitting the world hard, consumer behavior has seen a major shift. Candle-lit dinners, night out at bars, and evenings at cafes are long forgotten. The new normal is bringing in new changes with the food industry witnessing a major boom in cloud kitchens or otherwise referred to as ghost kitchens.
In these unforeseen times, Restaurant management systems that allow diners to enjoy restaurant-like food at the comfort of their abode have emerged as champions to solve the woes of the current scenario.
So, how are these spaces different from other restaurants? Cloud kitchens are uniquely tech-enabled spaces that solely cater to online delivery/ pickup orders so that high rentals and reduced margins can be managed effectively. Allowing more flexibility, these virtual restaurants have the potential to assess and constantly re-evaluate what they are offering, eventually leading to lower costs and reduced risks.
With the virus and the subsequent lock down measures, restaurant sales have been at an all-time low of 90% according to CRISIL research. It is these virtual kitchens and Restaurant food ordering systems that have seen a positive shift in demand as more and more people are utilising online channels to satisfy their cravings. Moreover, research conducted by Redseer Management Consulting strongly suggests that this market is projected to become a $2 billion industry in India by 2024 in contrast to the $400 million in 2019.
Creating a presence in such a huge market is obviously a hassle whilst also managing operations and providing the best deals for customers in order to stay on top of your game. As these kitchens raise revenue by partnering with online food aggregators such as Zomato, Swiggy, Dunzo, etc. This makes it necessary for them to have a point of sale software that can integrate all these different needs through one platform. Redefining the way your cloud kitchen POS works, Petpooja enables this alongside providing online aggregator integrations, online ordering website, and management of multiple brands, menus management all under one roof.
As the cloud kitchen format is highly dependent on acceptance, approval, and delivery of food orders on time, it is essential to invest in the best restaurant software possible so that there is smooth functioning without any pushbacks.