It is that time of the year again when you hit the refresh button and have a new start. A new year means new resolutions for yourself and your business.
After the excitement and expenses of the holiday, customers usually disappear until Valentine’s Day, making January the best time for restaurateurs to make resolutions and implement changes.
Are you making a resolution for this year?
Although more than half of all resolutions fail, but they don’t have to be yours this year. Let’s identify the right resolution to improve your restaurant, create a plan on how to reach it, and become part of the small group of restaurateurs that successfully achieve their goal.
You’ll give yourself your best shot at success if you set a goal that’s doable — and meaningful too.
To help you make the most of January 2022, we have curated a list of the best New year’s resolutions for restaurant owners.
New Year’s Resolution Ideas For Restaurateur
Resolution #1 Increase And Improve Your Online Presence
Your business might be online on different platforms like Facebook and Instagram but the real question is how often do you post on it or update it?
The phrase “content is king” accurately describes the marketing of any restaurant business. Make sure your content goes online periodically to increase the visibility of your brand. Consistency is the key here! Create high-quality content and always upload high-quality images.
Apart from this, having a fully functional and updated website is also a critical aspect of an online presence. It will not only help you increase your brand awareness, but it will also help you get more orders if you have online ordering enabled.
Start the year off by putting some really enticing food pictures, and giving your customers a delightful sight!
Resolution #2 Focus On Cutting Back Your Costs
The restaurant industry is the most lucrative industry to enter. As a result, a large number of restaurants are opening every day, making the competition more fierce. With increased competition, food costs, and labor costs, surviving in the business and staying afloat is really challenging.
While restaurateurs are constantly trying to increase their restaurant sales, it is equally important to focus on keeping costs under control. Which would otherwise bleed your restaurant dry.
Resolution #3 Increase Your Restaurant Sales
Increasing Restaurant sales is the primary goal of any restaurateur. You may come up with new techniques to increase sales every day, but how long do you abide by them? Whatever strategy you choose, it takes time to show results, you need to be patient here.
This new year try using these strategies to improve sales along with customer satisfaction:
- Enter New Markets:
Not only is delivery the ideal cure for a New Year’s Day hangover, but it may also be the key to success in the coming year. A slow month like January is the perfect time to evaluate your current takeout business and implement delivery.
Study the market and recent trends actively and then look for ways to enter the new market and expand your business. If people around you are becoming more health-conscious, you can add more healthy options to your menu and tie up with a nearby gym. Just keep exploring and analyzing the market for opportunities.
- Give your team a helping hand:
By saying this, we do not expect you to help your chef in cooking. Instead, provide your chefs with the most up-to-date equipment to help speed up the cooking process. Give your servers a tablet to take orders and send them directly to the kitchen. Get a robust POS system for taking orders and streamlining the entire process. This reduces the extra effort of running back and forth and allows you to serve more people.
- Train your team to upsell:
Encourage your servers to sell more of your STARs (profitable items). Give them proper training and teach them how to upsell without going overboard. In order to increase sales, instruct servers to vividly describe a dish to the customers.
Resolution #4 Provide Memorable Customer Experience
It’s been a difficult year for restaurant employees, as well as the business and its customers. Our customers are the most important stakeholders in our business. Let us align our goals and resolutions with our customers’ goals this year and provide them with something more than just food. Let’s make an attempt to create beautiful and memorable dining experiences for your customers.
Eating out should be more than just a meal; let’s turn it into a complete experience for our customers. Let us serve them well, strive to exceed their expectations, and provide good value for their money. All of this can be achieved by providing top-notch customer service.
Begin by doing small gestures such as greeting them warmly, paying attention to their order, asking if they require assistance, thanking them at the end, requesting feedback, and so on. You can even go a step further by offering discounts and guest loyalty programs.
The New Year is a great time to let go of the old and to begin something new. Are there any resolutions that you are making for your restaurant business for 2022?
Let us know in the comments below! Happy New Year!