Influencers, Who?
Food brings people together!
Nowadays influencers too…..
Food has always had a symbolic meaning and served as a glue that brought people together. A hot meal bursting with savory flavors, combined with a welcoming atmosphere, served as a pillar of modern social life.
Influencers are basically social media celebs who actively post about their areas of interest such as food, fashion, mental health awareness, business, etc. They serve as a liaison between the brands and the consumers.
What Is Influencer Marketing?
Influencer marketing is a type of marketing in which content creators create shareable and communicative user-generated content about your brand, which can then be used for marketing promotions, email campaigns, and other purposes.
Brands simply love social media influencers because they can initiate trends and encourage their followers to purchase the products they promote. It is important to note that these individuals are not just mere marketing tools, but also social relationship assets with whom brands can collaborate to achieve their marketing goals.
Types Of Influencers
Influencers can be differentiated from one another by multiple factors. But few of the most common methods of differentiation are the type of content and number of followers. These factors also determine their level of influence.
By Type of Content
Bloggers
They have the most active and authentic relationship with their viewers. In fact, blogging is one of the most important part of your overall digital marketing strategy. Bloggers usually recommend a brand or their products by mentioning them in their blog posts.
It’s the least expensive and easy-to-use platform. It is perfectly ideal for marketing your restaurant since it drives traffic to your site or social media profile, generates new leads for your business, and enables you to interact with your customers. This heavily influences their viewers’ choices.
YouTubers
YouTube not only has your target audience, but as the internet’s second-largest search engine, it can also help you improve your SEO and overall brand presence.
It is a popular platform that allows marketers to upload unique content that is easy to view and share. Moreover, it has a great reach and engagement on the platform. Youtube marketing is a strategy that involves creating videos and uploading them on the platform. Which people can view, like, comment and share.
Podcasters
It is a recent form of online content and the market is still growing in popularity. These influencers record these audios and post them. It allows brands to communicate to a captive audience.
Excellent podcasts, like most valuable marketing tools, require vision, endurance, consistency, and effort.
Social media
Influencers mostly gain popularity by posting photos, videos, reels, etc on popular social media platforms like Twitter, Facebook, Instagram, etc.
It helps to create a strong online presence of your restaurant brand. It also allows brands to measure success through various tools available on these platforms.
By number of followers
Mega-Influencers
They have large number of followers. Generally influencers with 1 million or more followers are mega influencers. Many of them are celebrities such as chefs or food critics, movie stars, sportspeople, musicians, and even reality television stars. Their cost is relatively high hence only major brands reach out to them. However, mega-influencers are primarily useful to restaurant chains that cater to a diverse range of consumers from around the world.
Macro-Influencers
These are one step down from Mega influencers and maybe more accessible. Influencers having followers between 40k-1 million can be called macro influencers.
Micro-Influencers
These are ordinary people who are known for their content and knowledge they posses in their area of work. Despite having fewer subscribers, micro-influencers can be of greater assistance. They mostly have 1k-40k followers on a social media platform. They are the influencers of future.
Nano-Influencers
They have fewer than 1000 followers but they tend to be extremely knowledgable in their respective fields. Their niche fan base is concentrated primarily in a single geographic area. As a result of working with such influencers, the local food industry receives a greater flow of customers, resulting in a visible increase in sales.
Why work with Influencers?
Every influencer has their own sets of followers, who view their content regularly, believe in them, and follow their style. When a social user/influencer takes a photo of their meal, two things happen. Viewers’ appetites are immediately stimulated, and they also discover where their next treat will be.
Imagine the kind of ripple effect it can create when an influencer with a huge community of followers does this. Since we’ve established that the food industry is extremely visual, it naturally gains advantage on social media. A picture can convey a message faster than a caption.
Collaborating with influencers for restaurant marketing is a good investment. They can make the entire marketing experience a lot more personalized and friendly.
Some of the key reasons why you should definitely work with food influencers include:
- Food is the most popular subject on social media platforms.
- Food and recipe influencers are of the most fastest growing accounts on social media platforms.
- Food is very visual and visual content generates 94% more engagement than text alone.
- Influencer marketing for restaurants is effective and affordable.
- They have trust of their audience
- Influencers are more approachable. They reach and engage with very targeted audience.
- They represent a very authentic consumer experience
- Their content is shareable
To top it all off, because of their social media presence and reach, they can ensure that people are aware of your restaurant and its offerings.
We have given you numerous reasons why you should engage in influencer marketing. It is also critical to collaborate with the right social media influencer and develop strategies to maximize the potential.
Do you want to know how to do it now?
Read our next blog to find out how to market your restaurant by collaborating with influencers.
