Valentine’s week is one of the busiest times of the year for restaurants because most couples, struck by the cupid’s bow, are looking for a place to celebrate their love.
Not only is it a great time to enhance customer experience, but it’s also the perfect opportunity to increase restaurant sales.
In this article, we provide you with an easy guide to making the most of Valentine’s week and taking your restaurant sales to new heights!
Easy Tips To Increase Restaurant Sales During Valentine’s Week
Since valentine’s week is just around the corner, restaurants, cafes, and bars would be rushing about trying to make arrangements to offer their customers a special experience. And if you are still a little behind, worry not!
Here are a few ways you can give your customer’s the perfect Valentine’s experience:
1. Create A Special Valentine Week’s Menu
Offer a special menu that you can serve only during Valentine’s week. This can include romantic dishes, beverages, drinks and desserts.
If you are a multi-cuisine restaurant, consider offering a special surf and turf menu that includes a lobster tail and a filet mignon, or an as a café, you can offer a chocolate fondue for two as a dessert option.
The key is to make the menu special and different from your regular menu so that your customer experience is unique and memorable.
2. Offer A Prix-Fixe Menu
A prix-fixe menu is a set menu with a fixed price. This can be a great way to increase restaurant sales and give customers a sense of value, especially for a multi-cuisine restaurant.
For example, offering a 3-course meal for a fixed price per person. This type of menu is perfect for Valentine’s Week because it allows customers to try a little bit of everything, and it’s easy for them to budget for their evening.
3. Curate a Romantic Ambiance
Create a romantic atmosphere in your restaurant by dimming the lights, playing soft music, and decorating with flowers and candles all through Valentine’s week.
Setting a candlelit table with a rose on each table can add a romantic touch to the dining experience. You can also use tablecloths, napkins, and glassware in red and pink colours to enhance the romantic ambience.
Consider hiring a live musician to perform in the background, which will create a special setting on Valentine’s day. Cafes can benefit from having a romantic ambience as on the day of Valentine’s week. For instance, a rose-themed decor on the rose day, chocolate specials on chocolate day and so on.
4. Offer Couples’ Deals
If your restaurant has a bar menu, you can offer special deals for couples, such as a discounted bottle of wine to share. Or, if you are known for your desserts, maybe you can offer a buy-one-get-one-free dessert on Valentine’s Day.
This marketing strategy will not only increase restaurant sales but will also enhance customer experience and encourage them to remember you for other special occasions like anniversaries and birthdays.
5. Use Social Media To Promote Your Valentine’s Day Specials
Use social media platforms like Facebook, Instagram and third-party platforms to promote your Valentine’s Day specials and create buzz about your restaurant.
Share pictures of your special menu items or menu plating to get people excited about your restaurant. This is especially important for cafes and restaurants, which are new. Utilize Instagram marketing to achieve the most out of Valentine’s week.
Use hashtags like #ValentinesDaySpecials #RomanticDinner #CouplesNightOut to reach a wider audience.
6. Partner With Local Businesses
Partner with local florists or candy shops to offer special deals and packages to customers. For example, offering a special package that includes a bouquet and a box of chocolates with the purchase of a prix-fixe menu.
This will not only attract more customers to your restaurant, but it will also help promote other local businesses in your community.
You can take the help of a restaurant POS software to inform customers about your collaboration and even send out loyalty points for those who book in advance.
7. Make Reservations Easy
Make it easy for customers to make reservations by having an online reservation system in place or by offering a special phone line for Valentine’s Day reservations.
Make sure to staff up accordingly so that you can handle the high volume of reservations. You can also offer a reservation deposit or a gift card as an incentive for customers to make a reservation in advance.
Special reservations are very important for buffet or multi-speciality restaurants to reduce waiting time, especially on a day like Valentine’s when people just want to have fun.
8. Send Out Emailers
Send out an email to your current and previous customers, reminding them of the special offers and deals. Use a catchy subject line and include beautiful images of your menu items to entice customers.
You can also use email marketing to offer a special promotion or deal to customers who make a reservation in advance.
By implementing these strategies, you can attract more customers and increase sales during Valentine’s week.
Remember, it’s also important to provide excellent customer service and a memorable dining experience to ensure that customers will want to return in the future.
Offer complimentary bread, a small appetizer while they wait for their meal or a complimentary glass of sparkling wine for the table.
Small touches like this will help to make the evening memorable and encourage customers to return. If you liked what you read, follow us on Instagram for more content like this!