Did your latest email campaign attract new subscribers?
Do your blog posts increase the traffic on your website?
Does ‘Organic Marketing’ really show profitable results?
If you often ponder on such questions then clearly you’ve not yet found your Eureka moment in the vast wide world of Organic Marketing.
But before are you confident that you know exactly what Organic Marketing is?
If not then check out this blog, where we’ve explained what it is and also why is it useful.
Now, back to the implementation phase.
Organic Marketing may seem very easy-to-do but in reality it takes an immaculate strategy plan, lots of trial and errors, analysing numerous data points and a lot of patience, to crack the jackpot!
We bring you 6 tried-and-tested Organic Marketing strategies that have resulted in great success for various brands, and now it is your turn to reap the benefits.
1. Optimize content first for your audience first
Gone are the days when Search Engine Optimization (SEO) algorithm would be the judge of your website ranking. Now, Google wants businesses to create more user-friendly content and the SEO algorithms have been updated to give the useful content much higher value than the ones written solely for SEO ranking.
Over 70% of marketers believe that SEO is much more effective than PPC. When done right, it will help you drive traffic and boost lead generation and conversion. Keyword stuffing or dishonest linking or plain verbose blogs are no more the hacks to score well.
Instead, try to curate rich content for your audience and consequently focus on below parameters which would boost your SEO:
- Keyword Analysis
Keyword analysis is the process of analyzing the keywords or search phrases that bring visitors to your website through organic search. It helps to increase conversions, find new markets, write industry relevant content and optimize your content. Some popular keyword analysis tools are AHREFS and WordStream.
- Meta title & description
Meta title and description are the first 2 things which catch your user’s attention when their search query is answered. Make sure that these are direct answers to their searches and also short but tempting, so they click on the link and are redirected to your content.
- Relevant images with alt text
A lot of times people include images with their text pieces just for the sake of it. But non-relevant images can also harm your authenticity. Also, always write the alternate text for your images in the properties as SEO crawlers judge your content based on these and not on how pretty your image looks.
2. Evergreen Content & Consistency
Your content strategy should cover both types of content: evergreen and trending.
Trending content could include topics like,
“Best places to visit this Summer” or “Best smartphones launched in 2020”
These are content pieces which have a chronological relevance and answer a particular question based on it. But once the time passes they are no more relevant, like, no one would search for summer destinations in November or no one would look for smartphones of 2020 in 2023.
So, to make your content last longer and not make much future edits, also mix evergreen topics relevant to your industry. These can attract and engage users anytime and a well-written article wouldn’t have to be repeatedly updated over the years.
3. Be Consistent
Consistency is the key to success! Cliched? But true.
A lot of brands falter as they are not able to be consistent with their content deliveries. If a reader likes the content on your platform then he’d want to come to your page more often. But if you aren’t able to provide new content then he might shift his focus elsewhere.
You can resort to social media calendars to plan your content. And the content quantity shouldn’t come at the cost of quality. Readers appreciate a steady but qualitative flow of content, and this crucial factor can set you apart from your competitors.
4. Understand Analytics
You’ve been doing all the marketing gimmicks but still don’t see the results?
Or are you unsure of which campaign of yours has actually been a hit or a dud?
Well then, studying the analytical and content audit reports will help you figure out what areas are actually generating traffic and which funnels are important to reach your sales goals. You can use various analytics tools such as Google Analytics or Hotjar which provide numerous dashboards and filters to study your website traffic. These tools will also help you analyze which blog article or social media post or email campaign generated the most traffic on your website and what kind of content is working for you.
5. Know your Audience
You publish your content for your audience, hence it becomes paramount that you decide what your target audience is.
Whether it is professionals from your industry? Or the millennials?
The middle-aged working population? Or people just from your state?
By defining your audience you can then conceptualize the content which would best resonate with them.
While posting content on social media use relevant tags and hashtags to engage your target audience. Keep in mind the demographics and lifestyle of your audience when you write an article. Use the lingo or slangs that instantly catches your audience’s attention.
Based on research, Twitter posts with one hashtag generate 21% more engagements, Instagram posts see the most engagement with 11+ hashtags and hashtags are irrelevant to facebook.
6. Grow your Digital Identity
If you want your business to reach a wider audience, you need to create a presence on different social networks. But this does not mean that you hop onto every social platform. Select the ones where your target audience is most likely to visit and also where you could market your brand the best.
Apart from just sharing your blogs and offers on social media, you can use it for much more. Create engaging content which will help you retain as well as attract more audience. Provide your readers with key industry insights or informative content which increases your brand’s recall value. You can enhance your strategy by collaborating with influencers from your industry to provide your audience a sense of relatability with the brand.