According to a study by Grand View Research, the fast-food industry is expected to hit USD 813.9 billion by the fiscal year 2028. In the Quick Service Restaurant (QSR) industry the competition is exceptionally high. In such a case it is necessary to market your QSR business excessively. Do you know how to start a QSR in India?
Other reasons why you should consider marketing your QSR business:
- To help people recognize your business and create a credible brand image.
- Credibility develops trust amongst users and helps you retain more customers.
- It increases profit margins and improves the bottom line by enhancing your visibility.
- You get a chance to publicize your brand values, products, and services.
Investing in staff training can also be a fruitful measure to augment your brand. Are you wondering how to train your QSR staff?
Tips To Market Your QSR Business
While marketing you should try to reach as widely as possible. It is therefore beneficial to invest in both online and offline services. A mix of techniques helps you reach all sorts of customers. Meanwhile, look at some organic marketing strategies.
1. Build Your Own Website
Craft your own website in accordance with the Search Engine Optimization (SEO) tools. This puts your website on the top recommendation whenever someone googles for related keywords. Do you know why SEO is important for your business?
Other things to keep in mind while optimizing your website:
- Choose keywords carefully. Using key phrases instead of a keyword is always advisable. Make sure you use niche keywords and industry-specific keywords sufficiently.
- The content you use is also a crucial factor. Prefer to the point and quality content.
- Watch out that the interface of your website is user-friendly and adds to the customer experience.
2. List Your Brand On Google My Business
It is another great tool to get your business recognized locally. Google shows results for keywords using location. Therefore getting your business on Google My Business can be very effective.
- Fill up your NAP (Name, Address, and Place).
- Add your restaurant location on Google Map.
- Get as many positive google reviews as you can.
- You can try Google Posts as well.
3. Shake Hands With Others
3.1 Collaborate With Third-Party Aggregators
Onboarding some already established third-party aggregators is a great idea. It easily aids you in promoting your brand. Do you which food aggregator is better for you?
A great number of online food service apps are doing fantastic in the market get your QSR on a few of them. This will increase your sales and visibility tremendously.
3.2 Collaborate With Influencers
Many social media influencers willingly accept offers for collaborations as they are themselves looking for their brand visibility. Try reaching suitable influencers and go ahead with promoting your restaurant.
Else, you can also choose paid influencers or paid promotions. Many people with good social media following look up to getting some paid opportunities.
4. Other Marketing Tactics
4.1 Social Media Marketing
Social media platforms do a marvellous job of promoting a brand. Platforms like Instagram and Twitter get you a high user following quickly. Focus on the quality and relevance of the content you share online. Make sure the images you use on your social media pages are aesthetically pleasing.
Each social media platform need a different set of strategy to market successfully. Check this guide to know the A to Z of social media marketing.
4.2 E-mail Marketing
E-mail is the cheapest and easiest way to interact with your audience. It gives you a chance to target your audience personally with customized messages. You can wish them on their birthdays and anniversaries and can effortlessly stay connected with your customers.
5. Rewards And Discounts
5.1 Personalized Offers
Never miss a chance to offer a discount on your customer’s birthdays and anniversaries. It is a great way to say that you care for your customers. Plus everybody likes a discount.Use your Pos data to effectively manage your customers.
5.2 Loyalty programs
Loyalty programs are without a doubt the most effective way to market your restaurant. Find out which loyalty program is suitable for your restaurant. Loyalty programs not just help you market your brand but also is a contributing factor in customer retention. Here are some topmost loyalty programs to use in 2020.
Marketing your brand in the right way surely benefits you. Alongside, investing in a Pos system specifically designed for a QSR business can be miraculous. What are some ways to handle Pos data to boost your business?
Focus on providing quality service. Try to market your brand as extensively as you can. Rest will fall in place. Hope this blog helps you figure out the best way to market your QSR business and take your brand to the next stage of success.
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