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6 Things You Must Do To Improve Your Outlet’s Visibility On Zomato and Swiggy

Today, the Indian online food delivery market is HUGE. Not a shocker. After all, we all are guilty of scrolling through Zomato and Swiggy, even when we aren’t hungry. The obvious other reason is these tempting offers that food ordering platforms offer us. Don’t lie if you haven’t clicked on some quirky zomato offers.

Most restaurant owners are taking advantage of these online food ordering platforms to increase sales. In fact, cloud kitchens make all their sales through these channels. But while thousands and thousands of restaurants are listed on zomato and swiggy, not all of them get discovered and make sales.

When customers open these platforms, they have a million options to choose from, and the dilemma for a restaurateur is to figure out how to increase their visibility and sales. To help you make the most of online sales, we have five strategies to increase your visibility on food aggregators. 

Read Third-Party Integration: 6 Ways It Helps Boost Your Restaurant Business

Third-party integrations offer multiple benefits to a restaurant. Know how to increase your restaurant visibility on Zomato & Swiggy.
India’s online food delivery market was valued at INR 410.97 Billion in 2021. The market is expected to reach INR 1,845.76 Billion by the end of 2027. 

According to research, over 40% of consumers prefer ordering and delivery services to deliver their favourite food to their homes.

6 Things You Can Do To Increase Visibility On Zomato and Swiggy

Use these strategies to get ahead in your online delivery business.

1. Advertisements

Pay for an advertisement and become the first thing customers see when they open the app. 

  • As there is significant competition on food ordering platforms, investing in advertisements to be at the top of the scroll is a good idea
  • Zomato and Swiggy offer multiple advertisements and listing options and plans to restaurants, like banner ads, promoting your offers, listing your restaurant under ‘trending,’ ‘recommended,’ etc. 
  • Carefully choose the advertisement formats that work for you. If your restaurant specializes in Chinese food, then it’s a good idea to feature on top when customers search for noodles, while not a good idea to invest in features for pizza searches.

2. Offers & Discounts

It is no secret that customers like offers and discounts. It will get you noticed by your audience. 

  • Presenting customers with exclusive offers and discounts is one of the best ways of getting noticed and increasing sales anywhere, and so is the case with these food ordering platforms. 
  • On both the apps, Swiggy and Zomato, there is a special section at the beginning of restaurants offering exciting deals. Whenever you offer a discount, your restaurant will appear in the section. 
  • You can offer BOGO, 20% off on orders about INR 200, some complimentary dishes, unique breakfast combos, etc.

3. Wait Time

Reducing your wait time is another fantastic way to stand out, get noticed, and increase your sales. 

  • When customers order food online, the amount of time it will take for the food to reach the restaurant’s kitchen to their house determines their likelihood of ordering from the restaurant. 
  • The less time you take, the more likely people will notice and order from you. When customers filter restaurants offering the fastest delivery, your restaurant will feature on top. 
  • It would help if you reduced your kitchen preparation time to improve delivery. 
  • Investing in a good restaurant POS is a great way to reduce your kitchen preparation time. It can help streamline all your kitchen operations, as it seamlessly manages all food ordering platforms with all the major online order aggregators in one place.
Third-party integrations offer multiple benefits to a restaurant. Know how to increase your restaurant visibility on Zomato & Swiggy.
Reduce your kitchen preparation time and increase your online food delivery sales.

4. Online Delivery Menu

Your online delivery menu is critical in driving your food delivery sales. 

  • Special Delivery Menu: Offering your restaurant’s dishes in your delivery services can lead to wastage or spilling. Create a special delivery menu solely dedicated to your online food ordering services. Read our blog here to create a bestselling food delivery menu for your restaurant. 
  • Good Pictures: Food pictures work exceptionally well with online ordering. It should be so tempting that people can’t wait to order your food. Your pictures are the only visuals of your restaurant the consumers will see, making them attractive. 

5. Reviews & Ratings

Even when you start appearing in top searches, your ratings and reviews will change your visibility to sales. 

  • People check ratings before choosing a restaurant for online food ordering. 
  • The reviews and ratings you get from your customers on these apps are critical in building your visibility and driving more traffic to your place. 
  • To improve your ratings on these platforms, you must enhance your overall customer experience by focusing on your food quality and packaging. Most importantly, you should request them to rate you online and leave reviews.
Third-party integrations offer multiple benefits to a restaurant. Know how to increase your restaurant visibility on Zomato & Swiggy.
Add descriptions of your food along with their pictures on the online delivery menu, as it helps customers understand what exactly the dish has to offer.

The popularity of Zomato and Swiggy has also risen dramatically since the COVID-19 pandemic, and is only bound to increase. It is an excellent idea for restaurants to go for food ordering platforms and smoothly manage their delivery operations. 

RECOMMENDED READ  The Equipment You Must Have In Your Cafe!

Read: How To Effectively Manage Multiple Food Delivery Partners?

Follow these strategies to increase your visibility on the food aggregation platforms and stay ahead in the game. Also, check out Petpooja’s POS, where you can easily manage all your food ordering platformsand services directly on a single dashboard. 

We hope this blog helps you in your restaurant business. To get more exciting information and practical tips, follow us on Instagram and subscribe to our newsletter.

Abeera Dubey
Abeera Dubey
Abeera is a freelance content writer at Petpooja.

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