Over the past few years, the food delivery market in India has grown tremendously. In 2020, India’s online food delivery market was valued at approximately $5 billion, and it is expected to reach about $21 billion by 2026. As customers continue ordering food online, restaurants need to ask themselves what matters the most to the customer when the food is delivered to their doorstep. While quality and taste of the food are the primary cause for a customer to order from a restaurant, what also leaves a lasting impression during food delivery is the time taken for the delivery and food packaging.
Food packaging can create a tight association between the customer and the restaurant. It creates a lasting impression in the minds of customers. Food packaging may not be the primary reason your customers order your food, but it would work as a motivator when contemplating which restaurant to go for.
Packing food for delivery comes with its challenges for a restaurant. A restaurant needs to ensure there is no spillage in the food you packed and it remains in good condition when it reaches the customer. Ideally, the food should be as good to eat as if it were served in a restaurant. Therefore, it is necessary to use the proper containers, maintain the right temperature and accompany it with suitable add-ons. To help restaurants package the food well and capitalize on the opportunity, here are some pointers to keep in mind while packaging takeaway food.
Important Do’s of Food Packaging
1. Focusing on Sustainability
As the consumers are growing environmentally conscious, restaurants must use sustainable, eco-friendly packaging products. Restaurants should prioritize durable, recyclable, reusable, and biodegradable food packaging materials over styrofoam and plastic. Bioplastic, made from renewable biomass, can be a great option for packing food items that are either dry or greasy. Interestingly, according to the National Restaurant Association report, 72 per cent of restaurant operators buy food delivery packaging supplies made from recyclable materials. Using sustainable food packaging communicates your concern about the environment and positively enhances your customer’s experience.
2. Branding Opportunity
Takeaway packaging presents an excellent opportunity for restaurants to promote their brand. Restaurants need to maximize this chance to reflect their brand value and engage with the customers. How you package the food for your customers can speak volumes about your brand identity. For instance, healthy or vegan food operators can opt for environmentally friendly packaging like sugarcane packaging materials, while high-end restaurants can go for a contemporary aesthetic look. Additionally, restaurants can also create further engagement with their consumers through their packaging by adding small messages, questions, or quotes for the consumers that reflect their brand values.
3. Ensuring Consumer Convenience
A practical and convenient container makes the restaurant a desirable choice for the consumer; challenging to open boxes or complex packaging can cause inconvenience for the consumers. The restaurants should be careful with the type of products they use. It is also advisable to opt for products that help them maintain the experience they would want a person dining in to have. Use tight-fitting lids to avoid the drinks from spilling, and go for tamper-proof packaging material to keep the dishes intact. If you have your own delivery fleet, give them insulated hot and cold bags to maintain the appropriate temperature of your food containers.
4. Remember The Add Ons
It should be remembered that the entire experience of ordering food and eating should be wholesome and convenient for the customer. It can be not very pleasant for consumers to order french fries that are not accompanied by ketchup packets. To that end, restaurants need to ensure that they add necessary condiments and proper cutlery, tissues, etc., for the customers to enjoy the whole experience. Restaurants can also consider adding a copy of their menu, visiting card, discount coupons, and a little table cloth for the customers.
Important Don’ts of Food Packaging
1. Insufficient Investment
While a business must keep the costs low, it should not come at the expense of cutting requisite elements. A restaurant could potentially lose business in the long run if its food arrives of poor quality. Instead of looking at food packaging as an additional unnecessary expense, it would be better to save on costs by choosing your packaging wisely. For instance, the same size boxes can be used for multiple items in your menu or using compartment containers instead of separate containers.
2. No Attention To Details
Sometimes, in haste, the restaurants mix and match container colours and lid types while preparing for food deliveries. Such inconsistencies can reflect poorly on the restaurant’s brand. It is vital to ensure your products match and complement one another.
3. Messy Packaging
Messy packaging in its design and delivery can create a wrong impression in the customer’s mind. A minimalist packaging can better articulate your message to the world. Minimalism packaging embraces simplicity and is cost-effective. It involves keeping the packaging simple by adopting simplistic and clear labelling. It would help you increase your brand awareness without the mess wrecking your message.
Food packaging offers many benefits for one’s business. If you are looking for the right packaging solutions, discover a world of trusted suppliers, all in one place with Petpooja Suppliers Hub.
Hope you find these methods useful in your food delivery endeavours. Check out our other blogs for tips on efficient restaurant management! Follow us on Instagram for more restaurant-related updates!