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How To Open Food Truck Business In India In 2022

Are you looking to open your own restaurant but are a little short on capital? well Food truck is the answer for you. A food truck business format gives the owner an accessibility to various locations in much less initial investment in comparison to a stationary restaurant. A lot of small business owners are looking to expand their businesses in a food truck format to gain a larger customer base and more.

Let’s see how you can open your own Food Truck

1. Make a Business Plan

Every business small or large has its own pros and cons. Its very natural too have doubts and anxiety about opening a restaurant. Hence, before investing in anything or leasing anything you should first make a business plan about your food truck. The business plan must include clarity on the following topics:

  • Capital amount required
  • Expected years for ROI
  • Target audience
  • Specialty
  • Location(s)
  • Industry analysis
  • Financial & Marketing strategies
  • Future collaborations and growth

2. Choose the correct vehicle

In a Food Truck Business format the commercial vehicle plays a very crucial role. A 18 feet long truck is most commonly used in such business. A new truck can cost a between INR 7-10 lakhs. If you cannot invest such a huge amount upfront you can lease a truck or even buy an old one. In case you buy an old used truck make sure it not used for more than 5 years, has all the registration and licenses certificates, proper fitness certificate and insurance. It is advisable that you buy a light truck as having a huge heavy truck can bring lots of unnecessary restrictions on your operations.

3. Choose the correct Location

Choose the location that has the following:

  • A larger footfall
  • Adequate Parking space
  • Less vendors serving the same menu
  • Visitors consisting of working professionals and students
  • Moderate traffic area

4. Invest in a POS

As a business owner you need to learn a very important skill of – Delegation. Don’t try to do everything on your own you will burn out. Let the Food Truck POS handle all your operational hassles while you create magic in your ovens.

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Invest in a fast billing mechanism, a coherent inventory management process, efficient reports to study your sales, and a single screen to manage all your online orders, these are some of the key technologies that can help your Food truck business to grow more.

How to open a Food truck business petpooja

5. Licenses required

Food Trucks don’t have to apply for all kinds of licenses like a dine-in restaurant. However, there are a few licenses that they need to apply for compulsorily.

6. Marketing for Food truck

Digital marketing has made marketing game so smooth and innovative. You no longer need thousands of followers to go viral anymore. Having a Instagram page for your Food truck is a must. Choose your aesthetic style and consistently post about of your business on your socials. Update your followers and viewers about your menu, special dishes, offers and discounts, back end food preparation videos etc. Get great reviews on Google business review and other third party platforms.

Your will gain your viewers attention and trust once they see your genuine posts and videos this will help you increase your sales as well as followers on your socials.

Tips for running your Food truck successfully

The total cost of opening a food truck business can be between INR 7 to 10 lakhs depending upon your choices. Hope you find this helpful! Follow us on Instagram for more restaurant updates.

Fatema Rasiwala
Fatema Rasiwala
Content writer at Petpooja


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