HomeOutlet TypesFast Food RestaurantsHow To Grow Your QSR Business In India? 

How To Grow Your QSR Business In India? 

Widening a QSR business is a million times more difficult than opening one. It takes planning, management, and effective execution to sustain and expand a Quick Service Restaurant business. Check this guide if you are still struggling with opening a QSR in India.

To grow your business, you need a perfect balance between research, staff training, marketing, updated technology, and many more things. This blog lays down all the necessary steps you need to expand your business. 

8 Wonderful Ways To Grow Your QSR Business In India

1. Take Measured Steps

  • It is always beneficial to move ahead with research and planning.
  • Keep conducting market surveys at regular intervals to stay relevant amongst your competitors.
  • Price the item on your restaurant menu after calculating an appropriate profit margin for yourself. Also, keep checking the prices other players offer. 
  • Try including seasonal food items and drinks in your restaurant menu around the year. Make sure you checklist these important things before finalizing your restaurant menu.

Do you know the 8 most important things you need to consider before opening a restaurant?

2. Keep Polishing Your Niche

  • Your niche is a crucial part of your business so choose it after research and much consideration.
  • It is essential to keep the quality of your niche consistent as it reflects the ethics and value of a brand.
  • Having a niche also defines your target market which helps you focus on growing your brand systematically.
  • A particular niche also helps in developing and retaining loyal customers.

Quick Service Restaurant QSR business segmentation in India | Grow Your QSR Business In India

3. Say Hello To Technology 

It is impossible to accelerate your business growth without using technology in the 21st century. 

4. Collect Testimonials From Customers

  • Getting substantive testimonials and positive reviews from your customers generates credibility. 
  • Credibility is very consequential in deciding the number of new footfalls.
  • Positive testimonials not only get customers. It also catches investors, great deals, and many more perks.
  • Check these add-ons you need to improve your customers’ experience.

5. Uplift Your Staff Members

The qualification and skills of your restaurant staff are of utmost importance as your staff acts as a connecting bridge between your restaurant and the customers. 

  • Conduct regular workshops and training sessions to keep your staff at ease with using any technological advancements that come up in the market.
  • Train your staff to upsell. Proper training helps staff to influence customers’ choices positively. 
  • Skilled staff attract more customers and significantly increase your restaurant’s likability amongst upcoming customers.
  • Learn restaurant staff management techniques for handling employees effectively.
RECOMMENDED READ  Tips on Making your Restaurant Pet-Friendly!

Do you know the 5 important steps for staff training to run a successful Quick Service Restaurant?

Staff members standing together | Tips for your QSR business in 2022 | Grow Your QSR Business In India

6. Focus On Customer Retention

The number of new customers coming to your QSR Business is not significant if they don’t turn into loyal customers. Retention, therefore to say, is always more important than getting new customers.

What are the services your customers are looking for post-pandemic?  

7. Marketing Can Be Miraculous

The wonders of marketing are known to everyone today. The various ways of marketing include:

Create your own website and optimize it with SEO tools. Get your business registered on Google My Business.

Check these ultimate marketing strategies for your QSR.

benefits of opening a QSR business | Grow Your QSR Business In India

8. Stay Active

Participate in Events

Keep an eye on events that happen in your city and participate in them. Being part of events is a great way to increase brand awareness and reach out to new customers.

Host Events

Try hosting events at your restaurant. Invite local artists or artists you can afford for gigs. You can also try collaborating with social media influencers to increase your restaurant’s visibility.

In conclusion, try everything you can do to amplify your business growth with proper planning and management. Planning and management are the key factors in sustaining your QSR business. Additionally, the golden piece of advice is to never compromise on your quality and brand values.

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Khyati Tiwari
Khyati Tiwari
Khyati Tiwari is a content writer at Petpooja. Besides that, she is always busy finding the right song for her mood. For any queries reach her at khyati.tiwari@petpooja.com


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