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How To Build A Profitable Bakery Website For Your Business?

The world is moving online and so are businesses. To capture the mind space of the audience, creating a business website is an essential key to success. As a baker, the magic you whip through desserts needs to spread to the audience and for that, you need a bakery website.

While you might have mastered the art of baking the perfect cinnamon rolls if website development is not your expertise, we are here to be your saviours. (granted you send us some delicious desserts….pretty please?) Keep reading for a detailed guide on how to make the perfect website for your bakery business! 

Why Does Your Bakery Business Need A Website?

You’re an excellent baker and have sharp business skills. You also have the perfect location for your bakery. However, creating, hosting, and maintaining a bakery website calls for learning new technical skills and taking a lot of time, isn’t it?

No, never. There are several methods to construct a bakery website so that it benefits your business rather than taking up too much of your time and resources. Making a clear plan from the beginning can help eliminate uncertainty and save time.

bakery website template
Your bakery website can speak volumes for your business

Customers can interact with your bakery business from wherever they are thanks to an appealing, useful website you’d build. Just make sure that it is compatible with mobile browsers. This will allow your customers to exchange information and images about your company while also keeping your brand top of mind. What wonderful word-of-mouth!

In the end, a bakery website should support other marketing initiatives in order to raise sales and brand recognition.

A Guide To Make The Best Bakery Website 

We know you interpret life through recipes, hence consider this article the foolproof recipe for baking your perfect bakery website, which will not only create a presence but will also help you reach a wider audience: 

Pick A Catchy Domain Name 

The URL that your consumers see is your domain name. It is, in other words, the URL of your bakery website. Remember that the ideal name should reflect your brand idea and be short and easy to remember.

It is easy to be lost in the digital world, that’s why you need a domain name that stands out! There are various portals through which you can get a domain name or create one yourself and check its availability online. 

Your business or outlet itself will have its own brand identity. It is important that it all aligns. And so, keep your domain name the same as your brand name. It is possible that you might have to purchase the domain name. But it is an important step to build an online presence and being stingy here would not help!

Choose A Hosting Platform 

The next thing that you’ll be needing is a hosting platform. If you want to know which tools can you use to host your website, we can answer that with a simple click here!

After you have picked the name, your selected hosting platform will help you buy the domain name and build a website. You link your domain name to your web host so that users who access your website address are directed to the website you have stored on your hosting account.

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Depending on the kind of technology and support you want, hosting services might cost anywhere from INR 400 to INR 2000+ per month. If you purchase a yearly plan as opposed to a monthly one, you can typically receive a discount.

Select A Unique Theme 

Once you have your piping hot domain name, it’s time to whip up a theme for your bakery website! Choose from a range of colours and designs which speak for your brand and are in alignment with your bakery’s themes and interior! You can also use ready-made templates available online which can ease the process or you can get a theme customized.

modern bakery website
Your bakery website would be like a visiting card to your potential customers; so pick your theme wisely!

Create The Content

Consider this as the main ingredient of your recipe. Your content will help people know who you are and what you do. Start by telling your story. The art of storytelling can help you connect with your audience and grab their attention.

Perhaps you have some family-secret recipes that have been carefully preserved throughout the years, or you are willing to share a success story or your cooking method.

Your content also includes visuals like your menu. Upload mouth-watering, high-quality images which compel the customer to try your products.  For any bakery website, pictures are an integral part of building the bakery business so don’t skip this step. 

But the function of the main ingredient is more than this. Lovely images? Excellent, but you also need to persuade folks that it is more than simply a picture. You can also share customer testimonials and google reviews of your bakery! Combine the gorgeous images with the delectable quality, and it signifies trust in your bakery business. 

To learn how to curate a bakery menu for your business, click here.

online bakery website

Make Your Bakery Website SEO Friendly

You won’t serve anything without tasting it, would you? Similarly, you cannot launch a website without testing it.

For your website to be easily accessibly to your target audience, you need to make sure that the SEO end of your website is managed well. While Google’s algorithm makes sure that local businesses get maximum visibility, having a strongly SEO-supported website will only push you ahead of your competitors.

One of your key roles in building a smooth website is to make sure that all website elements operate without a glitch. Additionally, as previously said, it has to do with the first impression, which cannot be changed. This will help you when you are trying to grow your bakery business. An amazing bakery website should be just as enjoyable as an excellent bakery itself.

And voila! You have a functional business website. With this blog’s guidance and tips, you can boost your bakery website to new heights. We understand that building a website is not an ordinary task. However, just like it takes a few attempts to master the recipe for perfect focaccia bread, it will also take your time to get your business website up and running.

We hope this blog was helpful! Follow us on Instagram if you found this useful and wish to see more content like this!

Anukriti Singh
Anukriti Singh
A strategist by the day and writer by night, I find solace between books and coffee cups. A firm believer that words are the most powerful tool of the humankind


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