Food Fests are the place to celebrate food and culture. Food fests are festivals where restaurants & food businesses come to settle their stalls to sell their food. People from all around the town gather together to try out different cuisines. It is an excellent platform for people to socialize and enjoy various foods and beverages. With the rise of ‘foodie culture,’ they are also becoming a hub for restaurant marketing.
The prime reason all of us love food feat is because we get a variety of food all at one place! And restaurant businesses love food fests because they get to cater to new clients & get a chance to display their art!
Food festivals are valuable not only for upcoming restaurants but also for established ones. India is witnessing a rise in food festivals around the country. The Gourmet High Street and the Grub Fest Delhi are some popular food festivals in India. Apart from these much anticipated & well-known ones, even tier 2 & tier 3 cities have started hosting food fests!
If you are wondering whether participating in them is worth your time and efforts, read ahead to know about their benefits and how to make the best of this opportunity!
Advantages Of Participating In A Food Fest
A food fest is an exemplary way to grow your restaurant business and expand your marketing efforts. Here is a list of a few benefits food festivals offer.
1. Helps Capture A New Market
Food festivals allow restaurants to reach out to a new customer base and make them fans of their food. Participating in a popular food fest will offer you a broad and diverse customer base of all the “foodies” in your town. Once your food and menu make an impression on them, they will soon visit you again!
2. Helps Promote Your Brand
If you are new to the whole restaurant business game, food festivals are a game changer. They will provide you with a head start to launch yourself in this industry. And even if you are an experienced player in this game, the festival’s popularity and media coverage offer a great way to promote your brand and access a new customer base.
3. Helps Connect With Customers
At a food festival, you can put a face to your brand. They allow restaurants to connect with their customers and take advantage of word-of-mouth marketing. You can try out new items to expand your menu and quickly gather customer feedback at a food fest.
4. Helps Know Your Competitors
Food festivals allow you to connect with your customers and also interact with and learn from your competitors! At these festivals, you can observe other restaurants’ strategies for marketing and selling their food. Interacting with other restaurants presents a fine opportunity for you to step up in this industry.
5. Helps Network with Potential Investors
Investors are vital in running a successful restaurant business, and food festivals can open several doors for getting them onboard. Potential investors and influential people generally visit food fests. Investors come to festivals looking for businesses they can fund, extending the perfect opportunity to charm them.
How To Participate In A Food Fest?
Know how to make the best of this wonderful opportunity!
1. Permits, Registrations & Budgeting
The cost of putting up a booth in a food fest depends upon the city and the popularity of the fest. One of the foremost requirements of participating in a food fest is to figure out the required permits, registration process, and budget. You can easily get this information from the event organizer or their website, including the cost of setting up your stall to finalize your budget.
2. Create A Special Menu
Your food fest menu has to be portable and adapted to serve a large audience quickly. People visiting the food fest are looking to explore new items, so it is a good idea to keep your menu short with some unique, buzz-worthy items that make you stand out from the crowd. If you don’t have any distinguishing items in your menu, sell your best-selling dishes that can swoop people off their feet with their delightful taste.
3. Prepare Your Staff
Due to its fast-paced nature and the constant buzz of activities with multiple booths, the hustle & bustle of a food fest is significantly different from that of a restaurant. Your staff needs to be specially trained for such an atmosphere. They need to be able to quickly process orders, prepare the dishes and attract more customers. Your booth manager in a food festival must be a good salesperson.
4. Stall Presentation
Another significant aspect of participating in food fests is decorating your stall beautifully. Your small space in a large food fest area has to be so appealing that it immediately catches the eyes of the crowd and compels them to give you a visit. Offering discounts, combos through attractive posters, and holding challenges at your stall are excellent ways to call customers.
If you can, then you can also create a small event or outdoor seating space near your stall. Given that such food fests are crowded places with limited places to sit, this will give you the advantage over your competitors!
5. Big Announcement and Marketing
When you register for a food fest, the festival’s marketing team will publicize your restaurant’s name in their press releases, e-mails, social media, and other online and offline channels. However, it does not mean you should go lightly in your efforts. Use social media to your advantage, and create a buzz around your participation and what people can expect from your booth.
The most important tip would be to enjoy these food fests! When the customers notice you enjoying, happy & eager to serve, they would be eager to come to your stall too! After all, good music & delicious food always makes people happy!
We hope you find this blog valuable in your restaurant marketing and business! Follow us on Instagram and subscribe to our newsletter for regular F&B industry updates!