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Tips On Hiring Front-of-House Restaurant Staff!

The hiring process in the restaurant business can get challenging at times due to the presence of a large number of roles to be handled & managed. These include your back & front-of-house restaurant staff. You might need to hire various servers, chefs, bussers, managers, hosts, expos, food runners, etc.

Back-of-house Front-of-house
DishwasherDoormen
Different types of chefsWaiter/ server
Delivery personnelBar staff
Cleaning teamBiller
BOH manager Manager
Bifurcation shows various roles of restaurant staff

Understanding the differences between these roles and their job requirements based on the size of your restaurant will be highly beneficial in investing in the hiring & training process. This blog will provide you with a road map for hiring your front-of-house restaurant staff, which is essentially a reflection of your restaurant’s operations.

While back-of-house staff manages kitchen operations, front-of-the-house restaurant staff focuses on catering to customers & enhancing their experience.

To know more about the front-of-house restaurant staff, keep reading this blog!

How to front-of-house restaurant staff help customers?
Your front-of-house staff is the first ones to interact with your customers!

Importance Of Front-of-house Restaurant Staff

Your front-of-house staff is made up of those who directly manage, serve & deal with your customers. The experience your customers have at your restaurant will be influenced by their behaviour, service, and interpersonal skills.

With competent front-of-house personnel, you can be sure that your guests will be pleased with your menu, customer service & overall dining experience. This staff is essential in earning customer loyalty!

For instance, even if your customers receive delicious food, they are less likely to return to your restaurant if one of your front-line staff members keeps them waiting for a long time or does not proactively respond to their requests. Everything happened as a result of the servers’ or manager’s neglect of that one table.

Now that you know the importance of hiring the best frontline team for your restaurant, let us understand what are the types of roles in the front-of-house staff.

Various Front-of-house Restaurant Staff Roles

The first line of staff has so many different kinds of duties. However, you must determine how many employees you can afford to hire and how many you actually require. Understaffing your workforce to reduce costs is never a good idea, but if you’re just starting out, you can have a few employees filling multiple roles. Cross-training your restaurant staff becomes important here!

1. Manager 

Restaurant managers see to the efficient and effective operation of restaurants. They strive to offer clients satisfying eating experiences that uphold their brand values. In the end, they work to protect the restaurant’s revenue through initiatives like smart workforce management.

2. Servers

A server also referred to as a waiter, is one of the key elements of the customer-facing staff. They take orders, respond to inquiries about the menu and dishes, sell the restaurant’s food and beverages, collect payments, convey orders to the kitchen staff, seat guests, and assist with cleaning. 

Front-of-house restaurant staff represent your business
Your servers need to be well-trained in managing customers

3. Bartender

By blending and fulfilling drink orders, bartenders engage directly with consumers. They are responsible for checking age restrictions, understanding alcohol pairings and tastes, curating bar menus, collecting payments, controlling inventory, and maintaining bar supplies.

4. Bus Person

In order to guarantee complete customer satisfaction, a bus person is in charge of setting and clearing restaurant tables, stocking all service stations, and assisting food servers with table service.

5. Runner

The primary duty of the food runner is to quickly and accurately carry food orders from the kitchen to customers’ tables. 

6. Host

As guests enter a restaurant, the host welcomes them, takes their reservations or adds them to a waiting list, provides menus, and directs them to their seats.

7. Cashier

Front-of-house staff also includes a cashier. He/she will interact with the customers in order to manage the billing and accept payments for the services provided by the restaurant. 

How to manage my front of house restaurant staff?
Training your staff in customer service is an essential task as a restaurant owner

Qualities To Look For While Hiring Front-of-house Staff

It is always advisable to focus on the applicant’s personality when you are employing someone for your company. Employees can learn hard skills through training, but soft skills and a sociable persona take a long time to develop and cannot be taught during a training period. Because they will be engaging with many visitors throughout the day, choose employees that have a friendly & likeable nature. 

Here are some other key traits to should look for:

1. Teamwork

How well they work in a team will determine how their chemistry is with his / her fellow servers, bussers and other employees of the restaurant. It is crucial to have good coordination among the front-line staff in order to successfully carry out every task from taking the order to giving the bill. 

2. Presentation Skills

The way your team represents the restaurant and themselves in front of guests will have a significant impact on your restaurant’s reputation.

3. Multi-tasking

At some point or another, roles in restaurants commonly cross one another. The client experience will be harmed if the customer-facing staff can’t successfully juggle several jobs at once without making any errors.

4. Efficiency

One of the most important aspects of client satisfaction is time. Nobody wants to be kept waiting for their order.  So, the staff must be efficient in carrying out their tasks which means finding the quickest ways of doing something without compromising the quality of output.

5. Hospitality

To give the diners a fantastic dining experience, the personnel should be eager to cater to all their needs. For this, they need to be trained well & well-versed with the menu, restaurant policies, & ways of hospitality.

Look for these qualities in the employees next time you start interviewing people for your restaurant. Having an excellent front-of-house team will, without a doubt, get you great results in the future. If you are wondering how to efficiently manage & retain your restaurant staff, we have the blog just for you. Click here to know more!

Hope this blog was helpful! Don’t forget to follow us on Instagram for more F&B retail industry updates.

A Barista’s Guide To The Various Types Of Cold Brew Coffee & How To Make It

Delicious cold coffee is one of the most popular summer drinks amongst coffee lovers! As the name suggests cold brew is coffee beans grounded & brewed in cold water instead of hot water, involving a long steeping process (18 to 24 hours!). The slow, low-temperature brew results in coffee tasting significantly different from hot brewing or roasting despite using the same type of coffee beans. 

The global cold brew coffee market size was valued at USD 339.7 million in 2018 and is expected to register a CAGR of 25.1% from 2019 to 2025. The total length of this market stood at around 166 million U.S. dollars in 2017 and will reach to approximately 944.16 million U.S. dollars by 2025. 

Cold brew coffee kept on a stand with a glass of milk.
Ground your coffee beans for making cold brew.

Cold Brew Coffee v/s Iced Coffee

Cold brew and iced coffee may sound the same but are significantly different. Iced coffee involves a distinctive brewing process and coffee grounds content. Iced coffee brews hot coffee grounds, which are then allowed to cool down. It is then poured over ice and served with milk and cream. In comparison, cold brew is prepared by brewing cold water for a long time. 


Cold-brewed coffee is less acidic and bitter than hot brewed coffee. According to studies, cold brew coffee is 67% less acidic, which means it doesn’t inflame the gut lining in the same way. The cold water and long extraction process also remove the bitter caffeine contents, making it a sweet delight.

Facts to read while sipping on your cold brew

  • The cold brew is healthier for your stomach as it’s less acidic than iced coffee 
  • It has a convenient and easy brewing process and can be made in large batches to be stored for a long time. 
  • You can dilute it with milk and water. You can even make a hot cup of coffee using the cold brew!

How To Make A Cold Brew?

Cold brew requires cold water and coarsely ground coffee. Generally, the coffee to water ratio here is around 1:10 or 1:12. Using medium roasted beans for cold brews is recommended due to their delicate balance between acidity and caffeine. 

  • Take a clean wide-mouth mason jar. Add coarsely grounded coffee and filtered water to the jar (as per your preferred ratio). 
  • Combine the ingredients and give it a good stir. Leave it for five minutes, then stir to give the coffee beans maximum exposure. 
  • Tightly seal the mason jar with its lid and put it in the refrigerator. Leave it for 12 to 24 hours (depending on how strong you like the coffee). The coffee beans will steep in the water for maximum extraction. 
  • Once the brew is ready, you need to strain the coffee. Use a thin coffee filter paper and place it in the fine mesh sieve.
  • Once you have filtered the coffee, your drink is ready! You can dilute your coffee using water if it’s too strong for your taste. 
  • You can add ice or milk as per your taste. Please give it a gentle stir and enjoy the drink.

To make a hot cup of cold brew, heat the concentrate, pour it into the cup and add some warm milk and some cream on top (optional).

how to make a Cold brew coffee in a mason jar?
You can prepare a large batch of cold brew coffee in one go. It stays well for up to 2 weeks. However, you can enjoy the best flavour within the first seven days of its brewing

Different Types Of Cold Brews

Cold brew can be enjoyed in many different ways, depending upon any added ingredients, the flavour, and the possible sugar and caffeine content. Read ahead to know how.

1. Nitro Cold Brew

Nitro cold brew infuses dark cold brew with nitrogen. It makes the coffee smoother and sweeter. Nitrogen bubbles create a small, tight foam giving the cold brew a soft and silky texture. Starbucks also serves vanilla sweet cream cold brew.

2. Kyoto-Style

Kyoto cold brew is also known as Dutch coffee around the world. Kyoto-style cold brew is prepared by letting cold water slowly drip, drop by drop, over coffee grounds.

It is a time consuming process but for sure worth it!

This is the process of making cold brew coffee using Kyoto-Style Cold Brew!

3. New Orleans Style

In the New Orleans version of cold brew, chicory is added to coffee to make it darker, richer, and cocoa-like. It is usually served with syrup and cream. The New Orleans cold brew has a distinct and robust flavour due to the hit of chicory with cold brew, making it one of the most preferred summertime drinks.

4. Flavoured Cream Cold Brew

You can serve cold brew with a variety of flavoured creams. Starbucks also serves chocolate cream cold brew, salted caramel cream cold brew, vanilla cream cold brew and pumpkin cream cold brew. You can also make tiramisu cream cold brew!

Hope this blog was helpful!

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8 Successful Marketing Strategies For Breweries

Did you know, that the Indian beer market, which had a volume of 5,533.73 million litres in 2020, is projected to rise at a compound annual growth rate (CAGR) of 10.89 per cent from 2021 to 2025, reaching 9,004.74 million litres

The Indian beer market is expected to grow significantly in the next five years! And it seems fair given as there has been a significant rise in breweries & craft beer production around India.

And despite it being a fairly new market & trend, there is already fierce competition among the craft breweries of making their beer brand stand out. As a result, brands are implementing various brewery marketing strategies to make their beer known to the public.

However, before you begin working on beer marketing strategies for your business, you must first strategies on setting up your brewery business & perfecting your beer recipe. Even if you successfully market your product to the general public, you will not be able to keep your customers if your beer does not taste good.

Creating a good beer recipe needs focuses on picking the right ingredients, proper brewing techniques & storage methods.

After you’ve perfected your beer recipe, you can implement our suggestions and create your own marketing strategy for your brewery.

How To Create a Marketing Strategy For A Brewery?

1. Design Your Own Packaging

Determine the impression you want your beer brand to make. When choosing a theme, avoid using cliches. Create a brand that is most appealing to you and your customers. Your drinks’ packaging will also make a statement, so consider how you want your beverages to appear in the hands of your target audience. What kind of vibe do you want it to give off?

Popular international brands have a considerable market share & credibility. And so, to match them, young breweries like to go with beer names & packaging that attract the young crowd. The purpose is to form a relatability with the product.

Use your brand colour strategically while creating a Marketing strategies for a brewery
Choosing the right colours for your brewery company is a key element of creating a brand.

2. Share Business Insights

A great way of marketing would be to let your customers inside your business. Now, we don’t mean inside your kitchen & brewery, but tell them your story. Get creative! You can create a specific page on your menu for this. Even can tell the brand story on the packaging or through the interior! The sky is the limit!

And if you wish to go further, you can create a brewery newsletter and send it out once or twice a month to keep your customers up to date on any upcoming products, events, or discounts.

Begin by collecting your customers’ email IDs when they purchase a product from you. Email marketing is frequently overlooked by entrepreneurs, despite being one of the most effective marketing strategies available.

3. Use Social Media

Use more than just close-up shots of your beers & their packaging to market your product. Everyone appreciates a good backstory of their brand. The customers always need more. What you want is to make your product & place organically marketable. To put it simply, make yourself instagrammable!

Going with themes which are earthy, grungy, youthful & vivacious. Don’t forget to name your beer & go with something that is a perfect mixture of memorable & amusing!

All of this paired with great social media marketing will help reach more customers! Display a beer’s journey from raw materials to finished products. While creating your digital marketing strategies, keep your brand’s theme in mind.

Focusing on creating a great ambience is also one of  the marketing strategies for a brewery
Focusing on creating a great ambience is also one of the marketing strategies for a brewery

4. Host Events

Create some space in your brewery for a small gathering of people and regularly host events like brewery tours or a small game night to let people know about your brewery. Themed nights and costume parties for Halloween, Christmas, New Year, and other festivals can be excellent marketing strategies for a brewery.

5. Influencer Marketing

Collaboration is always beneficial to both parties. By collaborating with local artists, you can host art exhibitions or open mics. Contacting influencers with a large following in your community and asking them to promote your products by giving them free products to taste and review or offering discounts to their fan base is another effective bar marketing strategy.

6. Market An Emotion, Not A Product

The best marketing strategies for a brewery include selling emotions rather than products by appealing to your customer’s hearts. Make the customer want to pay for an experience instead of a beer. You will be familiar with your local community’s needs and culture. Begin by developing a beer marketing strategy that focuses on their hearts and then expand from there.

PEOPLE WILL FORGET WHAT YOU SAID AND WHAT YOU DID, BUT THEY WILL NEVER FORGET HOW YOU MADE THEM FEEL.

MAYA ANGELOU

7. Create Customer Loyalty Programs

These programmes are designed to reward your loyal customers with offers such as cashback, discounts, free delivery, and so on. It is not as expensive as you believe. Read this blog to learn why customer loyalty programmes can be one of the most effective marketing strategies for a brewery.

8. Engage With Your Local Community

Community events are ideal for promoting your brewery and allowing people to sample your delicious craft brews. Give your customers exciting deals to entice them to visit your brewery. You can offer discounted beers to the first 50 customers, or you can sell the beer for free at first to generate interest in your brewery.

Hosting events & inviting people is one of the important marketing strategies for a brewery
Hosting events & inviting people is one of the important marketing strategies for a brewery

Every business & its ethos is different & so not all strategies listed here would be helpful. But always feel free to experiment! Use a few different options to see what works best. Stick with the ones that produce the best results for you, and your brewery will be brewing profits sooner than you think.

Hope this blog was helpful! Don’t forget to follow us on Instagram for more F&B retail industry updates.

Tips To Create A Best Selling Dessert Menu In 2022

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Dessert is typically the last course that most customer orders at a restaurant. People with sweet toothy might prescribe eating the dessert first! And despite the size of the restaurant, cafe, bakery or even bar, they all have dessert options on their menu.

And so, it becomes the responsibility of the pastry chef & the restaurant owner to pay special attention to creating a separate & unique dessert menu. Due to the rising popularity of these sweet small course meals among people, several businesses have been able to successfully capitalise on dessert businesses by satiating their customers’ craving for sugar.

Dessert is considered the dish that gives closure to your customers’ meals. And if the desserts are truly good, they will not only satisfy the diners after that single dinner but also draw them back to the restaurant again in no time. 

Why Create A Separate Dessert Menu?

When people eat sugar, their brains release high amounts of “dopamine”. It is literally one of the hormones that are directly linked to happiness. And so, to put it simply, your customers feel happy when they eat dessert. They get a sweet sugar rush when they eat ice creams, pastries, cupcakes, cheesecakes, brownies,…well you get the idea!

And so, if you are able to title their sweet taste buds with your dessert menu, are bound to return again & make you the most popular dessert place in town! 

This is a good enough reason for you to already start thinking about great dessert menu options for your restaurant. So it’s time for you to bring out your mixing bowls, the measuring spoons, and your baking trays!

But before you rush away, keep reading to learn the most helpful tips on how you can design a menu that stands out from the norm and gets you more visitors.

Desserts are suppposed to look mouth watering at first sight.
When creating a dessert menu, you can also experiment with the plating & presentation of the desserts

5 Tips To Make A Successful Dessert Menu!

1. Diversify Your Menu

The food’s quantity & money paid to it are sometimes important factors for people. They’ve already spent a lot of money on the main course, and the prices of your dessert will determine whether or not they can afford to order the final course of the meal.

Others are concerned about the quantity of food because they may not be hungry enough to eat a full dessert. As a result, it is important to provide a variety of dessert options.

– Lower price range

You are free to decide the number of dessert options you want to keep on your menu. But, try to play with the variety of flavours & items. If you are going for a small price range section of desserts with diverse options, then you can put ice cream on your menu with different types of toppings to add to it, e.g. chocolate syrup, nuts, chocolate chips, cookies, etc. 

– Higher price range

If you choose a more expensive dessert menu, you can combine different types of desserts to create some unique specialities for your restaurant with your own personal touch. However, keep the desserts distinct from one another; otherwise, the customers will not be impressed.

Let your pastry chef experiment with the menu. But as a tip, offering a dessert menu that satisfies the growing demand from customers seeking gluten-free vegan/vegetarian dessert options with a low-calorie count can help you draw in more customers.

If you are a small food business owner, you can seek collaborations with local dessert parlours, bakery & ice cream shops to sell their items on a commission basis!

Your dessert menu has to complement other courses of the meal on your cafe menu.
Having diverse toppings for a dessert is also a good way to provide variety in your dessert menu.

2. Have Two Menus

Do you know what’s better than one menu? Two menus! Keep separate menus for desserts and main courses. This way, their attention won’t get diverted towards the dessert at the beginning, and they can order all the dishes they want without feeling like they need to save room for dessert. In the end, they will still be tempted to order a dessert or two by giving in to their sweet tooth, thereby giving you more profits.

A way to distinguish both the menus would be by diversifying them with colours. You can switch between the colours of your restaurant theme. This way you can provide both the menus together & save printing costs. But your customers would still be able to distinguish in a glance! 

3. Keep Both Menus Complimentary

People carefully consider what dessert to have after a hearty meal. Therefore, it’s crucial to provide a satisfying ending to your clients’ meals with a tasty and light dessert that complements the main course menu items in your restaurant. Your clients will be more likely to return if you send them home happy and satisfied with their meals.

4. Add Seasonal Touch

You know how people wait all year for that unique fruit of the season and then when it comes, they just can’t stop eating it? Yes, a seasonal dessert has a similar kind of power. With all the mango products available in the summer, people go all bananas for mangoes. See what we did there!

The fact that it only appears for a brief period of the year means you can capitalise on people’s cravings by adding them to your dessert menu. 

In fact, don’t limit yourselves to just a few options. Experiment with flavours. Fruit-based desserts have become a common trend. To keep up with the market, businesses have even experimented with international dessert options & given it an Indian twist to attract customers.

Don’t shy away from experimenting with flavours. Just like Bertie Bott’s Every Flavour Bean (Harry Potter fan anyone?)

Make fruit based beverages and desserts to add them to your Dessert menu.
Experiment with seasonal fruits by incorporating them into various dishes.

5. Make It Visually Appealing

Always remember that your customer judges your food first with their eyes (appearance), second with their nose (i.e., the aroma of it), and then third with their mouth (i.e., taste and texture). If they like what they see, they will click a picture of it and share it on their social media, thereby giving you automatic organic social media growth.

Basically, you know that a good dessert leaves a lasting impression on a person’s mind, and you don’t want to miss out on the wonders that these sweet dishes can do for your restaurant. Pay attention to the dessert menu just as much as you do to the other courses of a meal and you will not regret it. 

Hope this blog was helpful! Don’t forget to follow us on Instagram for more dessert and restaurant updates.

8 Best Kitchen Cleaning Tips To Maintain Your Restaurant’s Hygiene

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According to a survey, 66% of people are not willing to revisit a restaurant with bad food hygiene or terrible kitchen cleaning standards!

Statistics also show that failing to maintain hygiene in a restaurant’s kitchen could result in the loss of up to 2/3 of regular clientele. Following the COVID-19 pandemic, hygiene and cleanliness have taken on a significant role in people’s lives. People today pay far more attention to both their own hygiene and the hygiene of the places they visit.

Kitchen cleaning has the potential to be one of the key factors in customer retention for restaurant owners. But when you run a busy restaurant, managing & monitoring regular kitchen cleaning can seem like a tedious process. The staff is constantly moving in and out of the kitchen in an effort to serve each customer promptly. In such a situation, having a plan on how to handle the kitchen cleaning procedure can be very helpful.

If you are an aspiring food outlet owner on the quest to learn how to manage your kitchen & maintain hygiene, then this is the blog for you!

However, this blog will also help restaurants that are looking to maintain their kitchens efficiently.

8 Must-follow Kitchen Cleaning Tips!

1. Staff Hygiene

Your staff are the first ones to interact with the food. Whether it is cooking, cleaning or serving, their personal hygiene is absolutely non-negotiable. And so, it is always advised to provide them with hairnets, gloves, proper cleaning equipment & disinfectants. This tip would not only keep your customers & food hygienic but also prevent your staff from catching any infection, virus or disease!

A great way to teach your staff about it would be with regular training & audits! This way, maintaining personal hygiene & kitchen cleaning would become a habit.

It has been seen that customers tend to trust food outlets more when they see its’ staff well kept with proper hygiene.

proper attires is an important kitchen cleaning tip.
Mandate wearing masks & gloves for your staff while catering to customers or even during cleaning

2. Cleaning Your Countertops

Clean countertops are high on the list of kitchen cleaning tips. Almost every cooking-related activity happens on these countertops and a tonne of things are kept on them every single day. Be it the chopping station, the cooking station, the plating or the pickup counter they are always the areas which are always busy. This means they get dirty easily. And so, they are easily one of the most important places to clean in a kitchen every single day!

Also, one essential kitchen cleaning tip is to regularly clean some other common touch points in your kitchen such as door knobs, taps, refrigerator and oven door handles, etc. 

3. Clean Your Ingredients Well

If your ingredients & raw material are not cleaned well, then that attracts many severe diseases. It does not affect the customers only, but also your staff. Badly stored food especially meat or baked items rots quicker, attracts bad bacteria & insects, & also affects the hygiene of the entire kitchen.

The best solution would be to monitor your inventory consumption rate & acquire stocks when needed. Another essential step is to invest in good storage machines or cold storage.

4. Clean Storage Is A Must

It’s important to properly store the food items when they are not in use. It is one of the fundamental kitchen cleaning hacks to store food properly and regularly clean the storage space to prevent any germs or bacteria from forming inside it.

  • Do not place warm food in the refrigerator. It must first cool, but should be placed in the refrigerator or freezer as soon as possible.
  • Leftovers or opened food packets should be packed in a container or covered with plastic wrap.
  • Always read the packaging instructions before storing food products.
  • When it comes to non-vegetarian food, accuracy in temperature is essential because failure to do so can cause a number of diseases and stale raw meat, which is therefore toxic when consumed.
  • Once a week, make sure to clean out the refrigerator and kitchen cabinets to ensure that all expired food is thrown out.

If you are looking for a way to solve your kitchen storage problems, then we have a solution for you right here!

Store all your ingredients in a leak proof & waterproof containers for great kitchen cleaning
Store all your ingredients in a leak-proof & waterproof containers

5. Never Cross-contaminate

You will always find this one point in every kitchen cleaning tips and hack list on the internet. That’s how important it is to not do this ever. Cross-contamination is a major reason behind foodborne illnesses.  Here’s what you should take care of:

  • Use separate cutting boards for meat, fish, vegetables, dairy, and bread. Label them as meat, veggies, bread etc. to recognise them easily!
  • For uncooked and cooked foods, use different utensils.
  • Never keep any food products near raw meat & make sure the meat is cleaned well before cooking
  • Wash, rinse & wipe all your utensils regularly. Even the ones you don’t regularly use. This way you would make sure you never use old & dusty equipment.

Knowing which kitchen equipment to invest in can be confusing & time-consuming. Add to the pain their extravagant price. If you wish to set yourself free of that misery, we have something for you right here!

6. Keep Your Trash Cans Clean

Do not let the food waste pile up in one corner of the kitchen with insects and flies constantly buzzing around it. Keep two closed dustbins for recyclable and non-recyclable trash in your kitchen. Make sure you regularly throw out the trash and recycle as much as you can. 

man devoted towards kitchen cleaning.
Kitchen cleaning is not a one-time process but a habit for good hygiene

7. Clean chopping boards

The average cutting board has 200 times more faecal bacteria than a toilet seat, says Charles Gerba, PhD, a microbiologist at the University of Arizona. Well, that is gross & straight-up unhygienic! Hence, a great tip in kitchen cleaning would be to clean & change your kitchen chopping boards often. You can thoroughly wash it with hot water and detergent after every use to prevent bacterial growth on it. 

8. Thoroughly Cook Your Food

According to WHO, you should never hurry any meal preparation since undercooked food may contain bacteria that cause indigestion and, in the worst case scenario, food poisoning. Make sure to properly boil the meat when cooking or preparing meat, especially red meat, to eradicate dangerous bacteria. 

To keep your restaurant clean and free of any foodborne illnesses, use these 8 kitchen cleaning tips. Taking your restaurant’s hygiene seriously will prove to be very beneficial for your restaurant in the long run. 

Hope this blog was helpful! Stay clean, cook clean & eat clean.

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6 Tips To Help Increase Restaurant Sales During This Festive Season!

The festival season is here! Coming months, we will be celebrating multiple festivals in India. Whether it is Navaratri, Eid, or Christmas, Rakhsha Bandhan, or even Friendship’s Day, this month of August is jam-packed with festivities! And whenever there is a celebration, delicious food & sweets become the must-haves.

It is not an unknown fact that we Indians love to step out to shop & enjoy during festival season. It is also the time when businesses make the maximum profits! Malls are bustling with crowd & restaurants are full around the clock!

If you are a restaurateur, wondering how to attract more customers to your business to increase restaurant sales & earn higher profits, then this is the blog just for you!

6 Tips To Increase Restaurant Sales During Festivals

Food is a massive part of our culture. Be it an everyday meal or a particular festival treat; food makes us bond with our family and friends.

Once the activities, traditions and festivities of the day are over, people often wonder how to celebrate the rest of the day together. As a restaurateur, this is your time to shine! Make yourself the go-to place for customers to celebrate festivals with their loved ones.

Given the importance of food and festivals in our lives, it is the perfect time to put in some effort and create a marketing strategy to increase restaurant sales. 

Offer more than just a meal this festive season to increase restaurant sale
Offer more than just a meal this festive season to increase restaurant sale

1. Special Menu and Offers

Each festival has a unique flavour. You should highlight these flavours in your menu around the time of these festivals. You can also curate a special menu for some festivals to include their authentic food items. An exclusive ‘Navratri Menu’ is highly recommended to engage your customers. 

Although it is a valuable idea to rework your menu around the festivals, you should be careful with experimenting. People forgo of eating certain ingredients due to their religious beliefs. And so, to provide respectful & considerate restaurant customer service, talk to your chefs and team to bring out the authenticity of each festival. 

If you are a small food truck owner or food stall owner, you can attract more customers by visiting various events, parties & food parks where people often go to celebrate the festival. You can offer your special curated menu for the specific celebration. This way, you can increase your restaurant sales, reach out to more people around the town.

2. Celebrating with Customers

Plan activities that tempt customers to visit your restaurant. Organizing events around the festivals to celebrate with your customers is an excellent way to increase footfall.

For instance, during Eid, you can host a Biryani eating challenge and offer the winner some special discounts for the future. You can also celebrate the “Nine Days of Navratri” theme, where you offer targeted discounts, menu items, and events to increase your restaurant sales.

If you are looking to make such experiences more memorable, keep a camera ready! Click happy moments of your customers & share it with them!

3. Exciting Deals & Discounts

Exciting festive deals and discounts are other methods to increase restaurant sales. Offer exclusive sibling discounts around Raksha Bandhan and limited corporate deals for their Diwali lunch. You can always offer BOGO discounts, group discounts, x% off on a set bill range, one-plus-one offers on drinks & special menus, & even provide complimentary dishes to your customers!

Moreover, you can provide extra benefits to your loyal customers to keep them intact. Use your POS CRM reports rewarding loyal customers by offering them exclusive discounts and invites.

4. Time to Change the Decor

As customers step out of their houses to celebrate the festival with their loved ones, it is crucial to design an engaging ambience to attract them to your restaurant. A charming decor can make the customers happy and get them in a festive mood…and encourage them to spend more! All your events and discounts are incomplete without an elegant festive decor. 

Decorating your restaurant with adorable, festive goodies and designing stands where people can click lively pictures are other pleasing ways to engage with customers. You can also sell special festive merchandise, like Starbucks. Starbucks coffee mugs make for popular gift choices. 

Increase restaurant sales by creating themes that match the mood of your customers, they would enjoy your meal & service more!
When your theme matches the mood of your customers, they would enjoy your meal & service more!

5. Had Out Little Goodies

Everyone likes to take away more than just a good time from their restaurants. You can do so by offering a small token of thanks from your side. Things like small pouches or covers of dry fruits, sweets, chocolates, and even household items like cutleries or containers would do! Don’t shy away from going a little over the budget.

The purpose of this is to make sure your customers feel appreciated & attended to. You also customize the packaging by adding your logos, colour scheme or tag line.

Don’t forget, such opportunities are also a chance to market your own brand!

6. Marketing Your Business

Even when you have planned everything right, designed the perfect menu, organized exciting events, offered tempting discounts and altered the decor beautifully, it can all prove ineffective without the right marketing strategy.

Use both online and offline modes of marketing. Send SMS and emails, upload lovely pictures on social media with details about your offers, and get influencers on board. It is crucial to go all in your marketing efforts.

It is best to design a marketing calendar for your restaurant to make the best of this festival season. Pre-plan all your activities and budget to boost your sales and brand value. 

diversify your menu to attract more customers to increase restaurant sales
Host events, offer discounts, decorate and market effectively to increase your restaurant sales this festive season.

We hope that this blog was helpful. An effective tip for great customer service would be to understand what your customers want & always deliver above their expectations.

In addition to the large order volumes within the restaurants, there are always multiple online orders too that need your attention. To make sure that your online orders are effectively managed & bring more revenue this festive season, read our blog here!

Happy festivals from our Petpooja family to yours! We hope this blog helps you. Don’t forget to subscribe to our newsletter and follow us on Instagram for regular restaurant-related updates!

Click here to know all the festivals in this August month!

Bartenders vs. Mixologists: What’s the Difference?

“The greatest accomplishment of a bartender lies in his ability to exactly suit his customer…”  

This line is what separates bartenders from mixologists.

Who is a Bartender?

In simple words, a bartender is the one who tends to the bar. Bartenders are primarily responsible for two things:

First, the task of concocting the delicious potions called cocktails.

Second, simply pouring a drink for you to enjoy. 

Bartenders exist to serve the customers. While mixing drinks is important, customers are an equally important part of the profession. A major chunk of a bartender’s earnings comes from happy consumers and loyal customers.

It is a universally known fact that the personality of a good bartender is as much responsible for running a successful bar as are his lip-smacking cocktails.

Who is a Mixologist?

Up until a few years ago, bartending was considered more of a hobby than a full-time job. Thus, in order to bring authenticity and respect to the profession, the term mixology was coined. Plainly put, a mixologist is a modern term for a bartender. 

It is believed that a 19th-century bartender and saloon owner named Jerry Thomas was the founder of mixology. He was nicknamed “The Professor” due to his analytical approach to experimenting and concocting cocktails.

Thus, a mixologist is someone with a passion for learning the intricacies of preparing a cocktail. They use the chemistry of ingredients to produce a unique drink or an enhanced rendition of an existing one.

Bartender: Maker, Mixologist: Executioner

It is a popular notion that a bartender is a maker, and a mixologist is an executioner. It is also said that a bartender can be a mixologist but a mixologist is not necessarily a bartender. 

Who is a mixologist
A bartender pouring cocktails.

What is expected of a Bartender?

A bartender’s job is a wholesome mix of making drinks, interacting with customers, assessing their preferences and needs and making recommendations accordingly. Bar owners hire bartenders with strong people skills who have to stay guest focused and are responsible for enhancing customer experience during every visit. 

The job description of a bartender includes making and serving drinks, keeping the car area clean, customer service, processing payments, managing inventory and sometimes, taking food orders too.

What is expected of a Mixologist?

A mixologist, on the other hand, is someone who studies, prepares and invents drinks by exploring flavours and experimenting with newer taste profiles. They are more focused on creating novelties rather than serving them. They prefer bringing together their masterpieces behind-the-scenes rather than being behind the bar. 

How do you become a bartender
A mixologist developing concoctions in his workplace.

Difference between Bartenders and Mixologists

This bartender vs. mixologist debate is one of the oldest ones going on in the industry.

  1. While bartenders focus on making and serving existing cocktails, and in some cases, adding their own twist to them, mixologists focus on inventing newer drinks and/or refining existing ones.

    A mixologist uses his talents as an expert in bringing together the ingredients. They also apply scientific knowledge by studying the various spirits and their combinations and then finding out the best blends. 
  1. One of the most common arguments is that mixologists focus on the drinks whereas bartenders focus on the customers.

    For mixologists, composing a cocktail is an art and they exist to master the craft and do it justice. 

Current Scenario

Mixologists

In today’s day and age, specialization is viewed as the key to knowledge and a specific job description is demanded by both hirers and hirees. Mixologists are a vital part of the food and beverage world.

Many MNCs and corporates are getting involved in creating new alcoholic beverages and the competition in the field is cut-throat. At such a crucial time, mixologists are being sought from far and wide, with very specific academic and taste profiles. 

Companies are emphasizing on hiring mixologists with a sound sense of taste and a knowledge of the science of mixing ingredients to come up with some of the best cocktails in the world. Many believe mixology is a dying art and needs saving. Therefore, a variety of top universities in the world also offer courses to study and save the art of mixology. 

Bartender making cocktails
A bartender making cocktails for serving to the customers.

Bartenders

But, bartenders are not far behind. The drinking scene in India is taking a turn for the better and advancing by leaps and bounds. Restaurants and bars are shelling big bucks for professional bartenders. Bartenders with a knack for drawing customers and establishing long-lasting professional relationships with them for the benefit of the bars, shine out.

A skilful bartender with years of experience under their belt is also asked to engineer the beverages menu and manage the inventory for the bar at restaurants. 

Hence, while the common ground between bartenders and mixologists is alcoholic beverages, there are some clear distinctions between the two. This makes them two separate professions which overlap in certain elements. Even though it is a standard practice of interchanging and using the terms bartender and mixologist, many masters of the craft are not happy with the same.

In an interview with The Print, Yangdup Lama India’s top and one of the most renowned bartenders of the world, does not appreciate being called a mixologist. He was quoted saying “Mixologist is a more modern term. People who have created a couple of cocktails that are unique to them, like to refer to themselves as mixologists. But there is no difference between a mixologist and a bartender.”

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Challenges With Online Food Delivery That Restaurants Should Know About

Restaurants have to keep up with changing market trends constantly. And the most prevalent trend in the market – Online food delivery! Online food delivery service has occupied a significant chunk of the restaurant industry.

Consumer behaviour has shifted tremendously over the last two years; people now prefer conveniently eating delicious meals in the comfort of their homes instead of stepping out. The food delivery market keeps attracting more and more customers every day.

The market of food delivery apps is getting tougher to penetrate. Third-party platforms such as Zomato & Swiggy are ruling the market. They have successfully established themselves as a reliable food delivery service provider. Along with that, to help generate more revenues, restaurants are boosting their own websites.

Did you know? You can make more revenue by taking online orders directly from your restaurant website! Click here to know how!!

Online Food Delivery Market In India

The online food delivery market in India is witnessing a rampant rise. The Indian food delivery market was worth 2.9 billion U.S. dollars in 2020. It is expected to reach nearly 13 billion by 2025. A contributing factor is a shift towards starting cloud kitchen models.

Cloud kitchens are delivery-only restaurant models that only function by taking online orders through their restaurant websites or third-party aggregators. As per research conducted by Redseer Management Consulting, due to the current situation, the cloud kitchen restaurant model is estimated to be worth $2 billion in India by 2024. 

There are many players existing in the online food delivery market
Online food delivery is providing customers ease of eating delicious meals in the comfort of their homes.

Challenges With Online Food Delivery

While online food deliveries in India are increasing and making customers’ lives easier, it comes with multiple challenges for restaurants to navigate through. If you plan to start your restaurant’s own delivery fleet or tie up with a delivery partner, you should be aware of these challenges. This blog lists some key challenges restaurants face in managing food deliveries.

1. Lack Of Customer Loyalty

When people order food from home, they have more available options at their disposal. They are tempted to try new things and go to restaurants offering better deals and discounts. With online delivery, you further lose out on building a relationship with your customers through your in-person services. In such a scenario, it is difficult for restaurants to maintain customer loyalty and retain their base customers. 

2. Heavy Competition

If you decide to start your delivery service, it can be challenging to shift customers towards it. Food delivery service giants like Zomato and Swiggy take up a massive share in this market. Zomato accounted for 12.8 billion rupees in the last quarter of 2021-22.

Swiggy had a gross merchandise value of over 1.9 billion U.S. dollars during the financial year 2020 in India, an increase from the previous financial year. Customers are growing used to their interface. Thus, attracting customers to your restaurant website can be highly challenging. 

3. Less Profitable

Due to the fiercely rising competition in the food delivery sector, it is challenging for restaurants to adopt a pricing model that works for them. This is tougher for cloud-kitchen or only takeaway restaurants.

They don’t have the ambience and staff services to offer service to the customers to justify the price. And so, customers tend to go for lower price options in online delivery. Therefore, restaurants offer lower price margins to survive in the market, with no guarantee of higher traffic and loyal customers. 

Psssttt…. we have a tip that would help you increase your sales on Zomato & Swiggy. Just click here!

4. Poor Door-To-Door Delivery

Customers have high expectations of the food that gets delivered to their doorstep. It is difficult to maintain food quality, as the taste of some food items changes over time. Moreover, restaurants and delivery partners must ensure the food arrives fresh and in proper condition. Your delivery agents must be adequately trained to maintain customer expectations and hygiene standards.

There is easy accessibility to the internet & multiple prominent channels of customer review. And so, a single bad review or complaint by the customer on any of these channels can hinder the potential business of the restaurants.

5. Lack Of Time Management

A highly critical aspect of an online food delivery service is time management. Customers are generally fussy when it comes to receiving their meals on time. Many customers tend to cancel their orders due to late delivery, and once an order is cancelled, the business gets nothing. Thus making timely managing deliveries one of the most critical factors of online food delivery services.

Restaurant staff packing food for online food delivery.
If online food delivery is not up to the mark, it can affect the businesses

6. Logistical Operations

Whether you have your delivery fleet or a tie-up with a delivery partner, the logistical challenges of providing these services are immense. Deciding the delivery radius, allocating vehicles, updating your delivery menu, ensuring food quality, getting the correct delivery boxes, etc., are some of the demanding logistical issues a restaurant has to deal with. 

7. Running Out Of Ingredients

What happens when you run out of required ingredients for a particular dish, and a customer places an order for it based on your delivery menu? It can be highly disappointing for customers when they place an online order to find out the food they want is unavailable. Therefore, you must constantly monitor and update the menu based on available supplies.

An exemplary Point of sales software can help you manage many of these challenges you face with online food delivery. For instance, smoothly toggling on and off-menu items when ingredients are unavailable, seamless integrations with all the major online order aggregators (like Zomato, Swiggy), effortless menu upgradations and many more! 

We hope this blog helps you navigate the challenges faced by restaurants in starting online food delivery. Follow us on Instagram and subscribe to our newsletter for regular restaurant-related updates! 

Ultimate Guide To Indian Restaurant Licenses

Restaurant licenses are the starting blocks for setting up a restaurant. The restaurant biz in India has been currently valued at ₹75,000 crores and is growing at a rate of 7% yearly. While the Covid-19 pandemic put a damper on the operations of the entire industry, it has made a comeback with great gusto.

Diners are eager to experiment with it all, be it fine-dining, food trucks or bistros or new cuisines and fusion food styles. There is no time like the present to venture into entrepreneurial opportunities and tap into that dream of opening up your own restaurant.

However, setting up a new restaurant and ensuring its smooth run is no small feat. There are multiple licenses to be acquired, various permissions to be taken and certain laws to be aware of. It is of utmost importance that you take all the necessary permissions and mandatory restaurant licenses before starting even the most basic work on your restaurant.

If you are setting up a dine-in space, there are certain restaurant licenses which are required before you begin the construction work on your restaurant. Furthermore, post the Covid-19 pandemic, authorities have established stricter food quality laws.

Essential Restaurant Licenses For Starting A Restaurant


Types of Restaurant Licenses- needed in india

Here, we’ll give you a detailed description of the licenses required to get your restaurant up and running and ensure its smooth sailing after the initial set-up:

FSSAI License

Cost: Registration: Rs. 100

State License: Rs. 2,000 per year

Central License: Rs. 7,500 per year

Time: Basic: 7 – 10 working days

Central and State: Up to 30 Working Days

Every restaurant owner has to register for the FSSAI license to carry on their food business. It is issued by the Food Safety and Standards Authority of India. It is a 14-digit number unique to every restaurant. This restaurant license is not only a food business license but also assures the customers of the food quality served by the eatery. It is also an exclusive way to draw a crowd to your house. The type of FSSAI license depends on the revenue generated by your business.

You require the following documents to acquire an FSSAI License:

  • Valid Email ID and Contact Number
  • FSSAI form duly filled and signed by the Restaurant Owner
  • Identity and Address Proof
  • List of Main Stakeholders and their identity proof
  • Partnership Deed/ Affidavit of Proprietorship (in case of business operated on other premises or case of partnership firm)
  • Declaration of Food Safety Management Plan
  • Kitchen Layout Plan
  • List of equipment required to be used
  • List of Food Category
  • Proof of possession of the premise
  • NOC from the local Municipal Corporations or local body
  • Water Testing Report provided by ISI-certified organization
  • Medical certificates of employees

Eating House License

Cost: Rs. 300 issued for 3 years

Time: 30 – 60 days after submission of application

This is one of the first restaurant licenses to be acquired by the proprietor because this decides and locks in your place of business. It is only after getting this license from the Local Commissioner that you are allowed to commence construction of your restaurant.

You require the following documents to acquire an eating house license:

  • Trade license
  • FSSAI license
  • Fire NOC for seating capacity greater than 50
  • Photographs of site and site plans
  • Documents of the restaurant building and NOC from the property owner
  • Photocopy of valid NDMC/MCD/DCB/ Airport Authority of Indian trade license and valid fee receipt
  • Undertaking the installation of a CCTV camera with a minimum of 30 days’ recording stored

Fire Department License

Cost: Free of Cost

Time: 15 – 20 days after the inspection

It is mandatory to obtain a No-Objection Certificate from the fire department which guarantees the safety of the customers and employees alike from any and all fire hazards. It is issued after ensuring that all safety equipment is in place by the Chief Officer.  

You require the following documents to acquire a fire department license:

  • Arrangements of Building intends to comprise of building format, examination report, and the type of oversight.
  • The structure plan should be as per the data recommended by the bye-laws of the state.
  • Checklist survey questionnaire with answers
  • Building Model certified agenda by Architect.
  • Building Stability declaration.
  • Applicant’s id card- a copy of Aadhar Card.
  • Photographs of the setup building clicked from outside.
  • Quantity and finishing endorsement of Electric wiring should be given from a perceived position.

Health/Trade License

Cost: Ranging from Rs. 500 to Rs. 50,000

Time: 60 days

Public health is a priority and this restaurant license is to ensure that the restaurants maintain a standard level of hygiene and an above-par quality of food served to the consumers. These licenses are issued by the local municipal corporations.

You require the following documents to acquire a health/trade license:

  • Three copies of the site plan
  • Electricity and Water bills
  • Rent Agreement or NOC from landlord
  • Sewer Connection Proof
  • Proof of property tax
  • Letter from local police
  • Plan and Layout of the restaurant
  • Indemnity bond for Rs.100
  • Structural Stability Certificate signed by the concerned Structural Engineer
  • Water Testing Reports
  • Medical Certificates of Employees

Liquor License

Cost: Starting from Rs. 5,000

Time: Varied

Obtaining this restaurant license is an arduous task. It is issued by the Excise Department of the city/region of the state. The rules governing the license, along with the various costs involved, vary by state and type of license. For every individual alcohol brand, you will need to get licensed. Penalties include imprisonment with heavy costs. 

Following are the types of liquor licenses issued according to the specifications:

  • L-1  Company, society or partnership running with manufacturing units
  • L-3 Working distilleries or bottling plans that are issued by the state or the central government
  • L-6 Retail vendors for liquor and beer by the state government
  • L-10 Sale of foreign liquor and select Indian brands
  • P-13 Temporary licenses are provided to hotels, pubs, and restaurants which are licensed to sell liquor inside or outside the premises for one particular day
  • P-10 For serving liquor at a particular time and place in the city other than public parks for a particular party or a function

You require the following documents to acquire a liquor license:

  • Address proof of the restaurant
  • The original application and a copy with business details
  • NOC from the fire department and municipal corporation
  • List of all directors of the company
  • MOA and AOA if the applicant is a company
  • Copy of the latest IT returns
  • Concern applicant photographs
  • Affidavit of the applicant stating there are no criminal records under their name

how to get Liquor License for bars and restaurants in India

Shop and Establishment License

Cost: Rs. 200 to Rs. 4,000 per year

Time: 7 – 10 working days

For regulating the rights of the employees and for their fair treatment, this restaurant license is vital. It is compulsory if your employee count crosses 10. This ensures good working conditions, humane hours, regular payments etc.

You require the following documents to acquire a shop and establishment license:

  • Details of Employer/Manager
  • Memorandum and Articles of Association/Trust deed/Partnership Deed
  • Lease Rent Agreement /Premises purchase Agreement
  • List of Directors/Managers/ Partners
  • Bank Account Number details
  • First Income Tax Assessment order/PAN
  • BMC declaration
  • Date of commencement of business

GST Registration

Cost: Free of Cost

Time: 5 – 7 working days

The Government of India made GST registrations mandatory for all business owners, including the food industry. If your restaurant has outlets in different states, then each outlet will have a separate GST registration number.

You require the following documents to acquire a GST registration:

  • Applicant details
  • Mobile number
  • Email Id
  • Pan card number
  • Proof place of business
  • Copy of valid rental agreement/lease agreement
  • Valid bank account from India
  • Provisional ID and password received from the state’s VAT department

Environmental Clearance License

Cost: Free of Cost

Time: Unknown

An Environmental Clearance License is necessary to ensure that your operations are not causing any negative impacts on your surroundings and on the environment. Oftentimes, a place of dining causes nuisance through unsanctioned littering, garbage throwing, and emitting strange smells resulting in being harmful to the environment. Thus, this restaurant license is needed to ensure that you will keep the surroundings pollution-free

You require the following documents to acquire an environmental clearance license:

  • Letter of intent from the Ministry of Industry
  • NOCs from the State Pollution Control Board and the State Forest Department if the project talks about forestland

Signage License

Cost: Unknown

Time: Unknown

A signage license permits you to legally advertise your restaurant through graphics, photos etc. For any advertising of your restaurant or even basic signage like your logo, restaurant name etc., a signage license is mandatory. This license can be obtained from your city’s civil authorities such as the local Municipal Corporation.


how to get Signage License for restaurants

Music License

Cost: Rs. 10,000 per year for Metro Cities

Rs. 5,000 per year for Non-Metro Cities

Time: Unknown

The mood of a restaurant is often set by the type of music played there. However, all restaurants need permission and a legal license to play music at their restaurants, cafes, banquets etc. in compliance with the Copyright Act, 1957. This license is required irrespective of whether there is a live band playing or being played on TV or blasted through speakers. Three Indian Copyright Societies have the right to issue music licenses and it can be obtained by making an application to the respective society. Failure to obtain a music license results in serious penalties up to Rs. 2 lakh.

You require the following documents to acquire a music license:

  • ID proof such as PAN card, Aadhar card, 
  • Address Proof such as electricity bill, Voter ID card, Drivers’ License, 
  • If the business is a registered company, you have to submit the certificate of registration
  • Your playlist of the music which you wish to play

Additional Info to Keep in Mind

Apart from the above-mentioned licenses, other licenses are also necessary according to your stipulations.

Lift License

For instance, if your restaurant is more than one story high and you are looking to install an elevator, then it is necessary to acquire a lift license before furnishing one in the building. A lift license can be procured only after an Inspector from the electricity department and the Labour Commissioner of your city grant permission after a thorough inspection of the layout plans of your restaurant and verifying that the installation of a lift will be safe. 

Insurance

One other crucial factor to take care of is insuring your property and its assets. Insurance can be obtained from any insurance company to protect your building from natural calamities, fire, flood and damages caused thereby or against product and public liabilities.

Obtaining these licenses is a sure-shot way of ensuring that your restaurant rolls and cooks uninterrupted. Just be sure to keep a tab on renewing the licenses as and when required and all there’s left to do then is to deliver delicious lip-smacking goodies!

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Healthy-fi Your Cafe Menu To Attract More Customers

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If you are a cafe owner, you might already know about the current customer trend of switching toward healthier food choices. To get on this trend & attract new customers, the owners have updated their cafe menus & adding new, healthy food alternatives.

Following the footsteps of renowned brands like Starbucks, Barista & others, even local cafes have started serving vegan milk substitutes & plant-based menu options. Taking into consideration the expense of acquiring & managing these ingredients, small-scale cafes have not been able to expand in this avenue. But despite that, people’s drive towards experimenting has pushed businesses into creating innovative & healthy cafe menu ideas.

But if you too are looking for a way to hop on this profitable trend & increase the sales of your cafe business, then read this blog to know more!

Cause Of The Rise In This Trend

According to a new survey by Habbit, in 2021 to improve their physical and mental health Indians have switched to prioritising eating well. The study says that more than 70% of participants stated they would prioritise dietary changes over going to a gym or a fitness centre in order to improve their overall health and immunity and reduce stress. 

The report also says that “100% of the survey respondents accurately identified which are healthy foods versus junk foods”. This shows a very high level of awareness regarding the negative impacts of unhealthy options that are high in fats or sugars. 

71% of respondents acknowledged that they believe their health is in worse shape than it was. One of the largest obstacles to being healthy, according to them, is a lack of time, while 66% say that the taste of nutritious foods is their biggest hindrance. 

The COVID-19 pandemic has had a big impact on everyone’s eating habits. People are realising the importance of physical and mental wellness in their lives and are motivated to make a healthy change in their lifestyle for the same. Hence, this is the time for all cafe owners to start adding healthy, tasty, and economical food choices to their cafe menus to get the best out of this change. 

Incorporate heathy options in your cafe menu

Tips To Create A Healthy Cafe Menu In 2022

1. Add Vegan Options

Cafe menus can be made more vegan or plant-based if they want to keep up with current trends since more and more consumers are choosing vegan menu items. It has become easier to acquire gluten-free baked items, vegan milk items, or even serve salads to make your cafe one-stop for all your customers’ cravings! This will satisfy two demands that consumers have today: sustainability and a healthy diet.

2. Healthy Snacking Options

Snacks typically give off the idea that they are unhealthy and loaded with sugar, salt and oil. But if all the ingredients are used with balance & experimented well with other healthy options like vegetable-loaded peanut salads, and delicious soy cutlets, etc, your cafe menu will become more interesting, light, and stomach-fulfilling.

3. Add Superfoods To Your Cafe Menu

Indian superfoods include things like millets, ragi, jowar, bajra, barley, jackfruit, etc. These ingredients & food items made using them have been a significant part of the Indian people’s diet. In fact, the entire idea of a healthy diet is to switch back to these organic options rather than processed ones.

Introducing healthy vegetable oats, fruit salads, & lightly sauteed vegetable salads in your cafe menu will help provide diversity & attract more customers.

Use fruits, nuts & berries to create a healthy cafe menu

4. Add Berries, Fruits & Nuts

Incorporate immunity-boosting foods and components like berries, cruciferous vegetables, citrus fruits, nuts, and seeds, as well as spices like turmeric and ginger, to offer a different type of restaurant menu to your customers.

Ginger ales, healthy mocktails, nuts, frozen fruits & berries with oats, etc. are one of the many breakfast options that can be offered on the cafe menu. Since these options are available for a limited time, the cost of buying & managing the ingredients reduces.

5. Include Healthy Beverages

Beverages are a must-have food item in any type of meal, right? People will always have something liquid to gulp down the food they are eating, even if it is only water. Replace beverages full of alcohol, sugar, and soda with healthy, natural, and delicious drinks & smoothies to capitalise on the growing trend of creating a healthy cafe menu. 

Healthy menu can be created using inexpensive ingredients too. All you need is the knowledge to use & present them.

6. Use Organic Ingredients

The trend of eating entirely organic meals is gaining a lot of traction around the world as a result of the rising use of artificial food colours and flavours in dishes nowadays. Despite being more expensive, people prefer consuming food created with organic components over foods with artificial or harmful flavours. A game-changing healthy menu option for your restaurant’s business might be organic meals.

It’s okay if you feel adding a whole new section of healthy cuisine to your cafe’s menu is not something you can afford to do to get more customers. To learn more about what else you can do to increase footfall at your restaurant in 2022, check out this blog.

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